The Russian company Xsolla, in response to the legal battle between Epic and Apple, presents a new solution to help developers of mobile and PC games to earn more and reach players around the world.
Xsolla allows game developers to earn more income
Today we present Xsolla, a Russian company specializing in solutions for the video game trade. It is a reality that helps developers and publishers to market, sell, connect and optimize their games on a global scale. The company has indeed recently presented Xsolla Web Shop. It is a virtual store which, in effect, allows the developers themselves to increase your turnover up to 40% more. The showcase is also useful for bringing your videogame creations to potential buyers all over the world, even reaching geographic areas not available until recently.
The new Web Shop comes in a period of strong controversy on the issue of compensation and rights of developers. Just think of the App Store fuss and other payment issues. This solution solves many of the challenges facing creators, such as visibility, falling profit margins, lack of control over the user experience, access to localized payment methods, cross-game marketing, more efficient user acquisition, effective collaboration with creators, influencers and much more.
“Xsolla anticipated the abrupt change of this year – he says Chris Hewish, president of Xsolla – when we launched various products, actively used by some of the largest video game companies, to increase profits and build close ties with their players on mobile and PC. We have now combined these products and knowledge into an elegant new solution, called Xsolla Web Shop for Mobile Game “.
The three events that are disrupting the video game industry
Xsolla’s desire to act as a new protagonist, on the side of the developers, is due to recent changes in the market. In particular, there are three events that stand upsetting the videogame world:
How does Xsolla intend to position itself on the market?
With a robust and powerful set of tools and services, Xsolla has been helping game developers and publishers globally launch, sell, connect and optimize their games for more than 16 years. All by carefully studying the currents of the industry to put its partners in the right position for continuous success.
In 2020, digital and mobile wallets accounted for roughly 45% of payment transactions in global e-commerce. Data that makes the digital wallet the preferred payment method all over the world. It is estimated that in 2025 this number will rise to more than 60%. Consumers are more likely to pay with mobile wallets in countries where credit cards are not the primary payment method. By implementing the Xsolla Web Shop solution, developers have instant access to more than 700 payment methods, including the most popular in Southeast Asia.
«With the Xsolla Web Shop – says Anton Zelenin, head of game commerce at Xsolla – we help developers to think and distribute their games on various platforms, to expand their business into new markets and grow their audience. The opportunities are now even greater and we have seen incredible success stories from partners who have integrated this solution ”.
How can Xsolla Web Shop really help publishers and developers?
The services that Xsolla makes available to its users are extremely varied. Here is a list of how the brand can, in practice, enhance developers and publishers.
- Savings on platform fees. Xsolla only charges 5% plus processing fees, allowing you to generate higher profits and save up to 20% per transaction.
- Access to new regions and new sources of revenue. It allows you to reach players from more than 250 countries and allows them to pay with their preferred local payment method. Xsolla provides access to more than 700 payment types.
- Higher loyalty. It helps increase player retention in specific countries and regions, such as Southeast Asia and Latin America, where credit cards are not the preferred payment method.
- Online recharge. It allows for online reloading, which allows players to add virtual goods such as currencies and items. They can also upgrade, downgrade and manage their subscriptions across platforms.
- Easy-to-perform FastTrack integration. Using the API calls you can easily import the object catalog to Xsolla to start selling right away.
- Support the full catalog of games. Through a single online experience it offers an opportunity for growth for various games, enabling online purchase after the conversion of your mobile games to the web.
- Reduce the risks. The handling of local taxes, VAT and other fees as well as compliance with COPPA, GDPR and other regulations will be done by Xsolla as MoR for developers and publishers.
- Fraud management. Xsolla’s anti-fraud system, tailor-made for the videogame industry, is able to effectively block 99% of fraudulent behaviors.
- Understand the player’s behavior. Ownership of data and knowledge of player preferences make it possible to more effectively conduct marketing campaigns aimed at reaching new players and giving current players what they want from the game.
- Integrated influencer marketing. It allows you to create performance-based influencer campaigns to promote the web shop to new users with revenue shares and coupon / cashback opportunities for players with creator tags and content releases.
- Better user acquisition. It allows you to control the user acquisition process with e-commerce campaigns characterized by better visibility on a global scale.
- Personalized branding experience. It allows you to create a customized experience according to the brand for the game and the players, instead of being controlled, managed and limited by what is provided by the app stores.
- Physical assets. Create an ecommerce experience to launch and sell merchandise to fans.
- Purchase of gifts and promotions. It allows you to increase revenue from average users through marketing channels with purchases of gifts for friends and family, personalized bundles, discounts, bonuses and cashback coupons, upgrades and more.