The positive trend of TP-Link in terms of turnover is determined by the quality of the products, the innovation of the solutions and the effective network of partners. Already planned new technologies and devices for 2022, the first were presented at CES in Las Vegas.
Growth in turnover for TP-Link: + 20% in 2021
Great satisfaction for TP-Link, which in taking stock of 2021 confirms itself as a rapidly growing brand, both globally and in Italy. Compared to the previous year, the worldwide turnover increased by 20% and reached USD 2 billion. At the base of the excellent performance, the constant innovative drive, the efficiency of its production and logistics structure, the attention to the customer and the effectiveness of localized marketing and sales strategies.
In Italy, after the positive results of 2020, the company records further growth which stands at + 15% compared to last year. In particular, the positioning of consumer solutions on both the retail and e-commerce channels is once again excellent, favored by the quality of the products, by the adoption of the most innovative technologies, including the Wi-Fi 6 standard and Mesh technology. and extreme simplicity of use.
“We are living in a period of extraordinary digitization, which involves both our personal and professional spheres – he said Diego Han, Country Manager Italy at TP-Link -. The 2021 results clearly demonstrate our ability to exploit this opportunity, giving customers solid, effective and easy-to-implement and manage innovations, both at B2C and B2B level ”.
The plans for 2022
In 2022, TP-Link intends confirm its commitment to quality and the time to market of innovative solutions. An enrichment of the various product ranges, both consumer and business, is planned. In fact, on the occasion of the recent CES in Las Vegas, the company presented the new routers equipped with Wi-Fi 6E standards and the innovative devices for the Smart Home. Furthermore, the Omada SDN series will be enriched with even more performing solutions and increasingly innovative network management functions. This is thanks to the use of the Cloud and Artificial Intelligence.