The transition to electric mobility requires major investments: Audi, Lamborghini, Bentley e Ducati they will work together to integrate technologies. In this way, brands will then have more resources to focus on the strengths of their offer.
Audi, Lamborghini, Bentley and Ducati together towards the electric
Bentley has been fully integrated into Audi since the beginning of this year. “We took this opportunity for thentensify our collaboration as well with Lamborghini and Ducati and to radically rethink the teamwork between our Lamborghini, Bentley and Ducati Brands “, he explains Markus DuesmannChairman of the Board of Directors of AUDI AG.
The shared Bentley and Audi teams have already aligned research and development structures, as well as their own knowledge. Bentley CEO Adrian Hallmark explains that: “We are already excited about collaboration and teamwork at all levels. Our projects in the field of electric mobility are certainly ambitious, but bringing together the know-how of all the brands we will have a success certO”.
Brands can now work with Brand Group on the electrification of the fleet. But also on software skills. This should lead to a 11% higher return on sales by 2030.
Audi therefore wants to consolidate the strengths of the various brands. From the super sports cars of Lamborghini up to the quality of the workmanship of Bentleymoving on to the pioneering role of Ducati in the Moto E World Cup.
At different speeds, all brands will aim for a future with zero impact on the environment. Both Lamborghini and Bentley have already accomplished billionaire investments. And Ducati has been working on it for a long time electric propulsion.
Ma Markus Duesmann also points out that all four brands have been recognized by the Top Employer Institute among the most attractive employers in the world. “Strong brands with highly emotional products and high profitability are only successful if all employees can give their best and are appreciated for their commitment. This award clearly demonstrates it ”.