Metathe company that controls Facebookhe would try in every way to discredit TikTok in the eyes of American users. According to what was revealed by the Washington Post, in fact, Meta would have come to start a smear campaign with the support of a consulting company, Targeted Victory, close to the American Republican party, with the aim of countering the growing success of TikTok. Here are the details:
Facebook may have started a media campaign in the past to vilify TikTok
The indiscretion launched by the Washington Post it is clear. Targeted Victory, with the support of Facebook, would have started a real smear campaign against TikTok. The goal would have been to convince public opinion of the danger of TikTok in particular for younger users and more generally for American society. The app, owned by China’s ByteDance, would also have been used to divert attention from the various scandals involving Facebook in the past. It should be noted that Targeted Victory did not comment on the information reported by the American newspaper.
Young Americans prefer TikTok
According to the data that emerged last year, young Americans spend a lot more time on TikTok than on Instagram. It should also be noted that Facebook’s popularity among younger users has plummeted. Meta’s smear campaign, therefore, would not have succeeded in achieving the desired objectives. The growth of TikTok, in the US and beyond, continues.