McDonald’s Italia activated the new Mobile Order and Pay (MOP) service. The service in question allows customers of McDonald’s Italian restaurants to order and pay directly from their smartphone, using the McDonald’s app. The order can then be collected at the McDrive or inside the restaurant, with take away or table service, or at the dedicated parking areas. Here are the details of the company’s service and strategy:
McDonald’s Italia lancia Mobile Order and Pay
The new service is part of a McDonald’s Italia’s broader digitalization strategy. The goal is to increase the accessibility of its offer to customers. In addition to the possibility of exploiting the Mobile Order and Pay service, McDonald’s has launched various initiatives, from the installation of digital menu boards to various new features of the official application. In this way, for users, accessing McDonald’s offer becomes even easier.
The company comment
Dario Baroni, CEO of McDonald’s Italia, declares: “The combination of digitalization and multi-channeling developed by McDonald’s has allowed us to better manage the changes related to service and consumption channels that we have experienced in recent years. In fact, channels such as McDrive, McDelivery, Take Away and App, like the restaurant, have entered the daily life of Italian consumers, a trend that we have immediately intercepted and in which we are continuing to invest to best meet the needs of each customer. The introduction of the Mobile Order and Pay service is a concrete example. ”