Categories: Tech

McDonald’s Italia presenta Mobile Order and Pay

McDonald’s Italia activated the new Mobile Order and Pay (MOP) service. The service in question allows customers of McDonald’s Italian restaurants to order and pay directly from their smartphone, using the McDonald’s app. The order can then be collected at the McDrive or inside the restaurant, with take away or table service, or at the dedicated parking areas. Here are the details of the company’s service and strategy:

McDonald’s Italia lancia Mobile Order and Pay

The new service is part of a McDonald’s Italia’s broader digitalization strategy. The goal is to increase the accessibility of its offer to customers. In addition to the possibility of exploiting the Mobile Order and Pay service, McDonald’s has launched various initiatives, from the installation of digital menu boards to various new features of the official application. In this way, for users, accessing McDonald’s offer becomes even easier.

The company comment

Dario Baroni, CEO of McDonald’s Italia, declares: “The combination of digitalization and multi-channeling developed by McDonald’s has allowed us to better manage the changes related to service and consumption channels that we have experienced in recent years. In fact, channels such as McDrive, McDelivery, Take Away and App, like the restaurant, have entered the daily life of Italian consumers, a trend that we have immediately intercepted and in which we are continuing to invest to best meet the needs of each customer. The introduction of the Mobile Order and Pay service is a concrete example. ”

Published by
Walker Ronnie

Recent Posts

3 best sites to look for work online

Let's see how to increase your chances of finding a job nowadays and what are…

4 hours ago

Ryno Social Review: Buying Instagram Followers is Simple!

If you want to buy Instagram followers, an excellent service in Italy is Ryno Social.…

4 hours ago

Google will allow Match to use alternative payment systems

Google reached a provisional agreement con Match Groupthe dating app provider behind Tinder, Hinge and…

6 hours ago

Che smartphone ha Bill Gates?

According to a fairly common stereotype, the iPhone is the smartphone preferred by the rich…

7 hours ago

On YouTube the DAZN Tips with Bruno Pizzul and S7ORMy.

Bruno Pizzul and the youtuber S7ORMy in the miniseries "DAZN Tips", created by the sports…

7 hours ago

Apple’s Mysterious Network Adapter is for “internal use” only

Earlier this year Apple sent a "Network adapter" at the FCC for approval, as shown…

8 hours ago