On the occasion of the event PRINT4ALL dedicated to the printing, converting and packaging sector in progress at the Milan Fair, Canon and Acer present a new communication campaign. This campaign, integrated between print and digital, was created by a team of NABA studentsthe New Academy of Fine Arts in Milan.
Canon and Acer present a communication campaign carried out by some NABA students
The campaign created by the NABA students was chosen, among the various proposals, as capable of interpreting the concept more faithfully “Come Back Brighter”, designed by Canon to support the launch of the new range of imagePROGRAF GP graphics plotters. The young creatives Vittoria Annoè, Greta Cazzanelli, Lorenzo Costantini and Davide Occhicone created the campaign promoted by Canon and Acer.
The campaign is divided into triptychs that have two or more hands as the subject. The hands, touching each other, interpret the various emotions, from friendship to love, to the spirit of collaboration. Bright and fluorescent colors were chosen to create the background of the images. These images are able to stand out on Acer’s ConceptD laptop range screens and on paper thanks to Canon’s printing technologies.
The words of the protagonists
Here are the words of the four students involved in the project:
Vittoria Annoè he declares: “This experience was a wonderful opportunity for us to be able to work with companies that are interested in involving young designers; allowing us to express our creativity and get to know the world of professionalism better. ”
Greta Cazzanelli adds: “The” Come Back Brighter “project has allowed us to finally get back to interacting with companies and working together after a long period of pandemic.” Lorenzo Costantini declares: “It is always nice to see that large companies have an eye towards young creatives and allow us to collaborate and learn from each other.”
Davide Occhicone concludes: “The concept“ Come Back Brighter, Come Back Together ”perfectly reflects the moment we are living: being able to return to work together in view of a brighter future. Collaborating with these companies has been an excellent experience to be able to grow and learn. “