In the recent Ookla ranking, the Sky Wifi’s landline was the fastest of all and to underline this result launch a campaign with a real speed expert: Charles Leclerc. The Formula 1 driver will demonstrate the exceptional performance of ultra-fast fiber in the new commercial.
Sky Wifi and the campaign with Charles Leclerc
In this new advertising campaign, we find a family in his home. The daughter is playing online against a mysterious user, with the nickname Charles97. And as you can imagine, he will discover that it is the famous pilot. Which, however, can do nothing against the speed of the Sky Wifi fiber: the girl will win the race.
Charles, however, does not want to lose: he will therefore propose a rematch. But this time he too will be connected to the fiber Sky Wifi.
Recently, Sky Wifi dominated Ookla’s ranking among the fastest connections for the fixed network. But that’s not the only result he brought home. In fact it is also the Product of the Year 2022 in the telecommunications services category, according to the special classification of Altroconsumo. And for the second year in a row it turns out the connection for the home with the best value for money by the German Institute of Quality and Finance.
Furthermore, Sky Wifi covers over 3,300 Italian municipalities, with great coverage to reach everyone’s homes. And having designed the network around the needs of families and optimized it for streaming, it delivers phenomenal results.
Results shown in the campaign designed by Sky Creative Agency, which will arrive on TV, radio, digital, retail. The offline and digital strategy and planning are by Wavemaker.