Bitdefender becomes a global partner of Scuderia Ferrari: cybersecurity takes center stage in Formula 1. From Singapore Formula 1 Grand Prix the logo of the cyber security company will be on the pilots’ helmets and on the F1-75 car of Charles Leclerc and Carlos Sainz. And from 2023, on all racing suits and team uniforms.
Bitdefender and Scuderia Ferrari, cybersecurity also in Formula 1
Ferrari will review Bitdefender products for iintegrate Bitdefender cybersecurity into your business. But we will also soon see several coordinated marketing activities, such as confidential meetings with pilots and technicians, plant visits, access to garages and other unique activities.
Mattia Binotto, Team Principal and Managing Director of Scuderia Ferrari, he explains: “We are delighted to embark on this new partnership with Bitdefender, with whom we share values such as the highest level of technological efficiency, the pursuit of excellence in performance and the culture of security. It is a pleasure to be able to count on a reliable Team Partner such as Bitdefender, an innovative and consolidated company, already highly appreciated for its professionalism and reliability “.
The partnership wants to put at the center technological excellence of the two companies. But also the importance of human work, without which it is not possible to reach the global results that the two companies have achieved.
Two excellent technologies
Florin Talpes, Co-founder and Chief Executive Officer of Bitdefender, explains: “Bitdefender shares with Scuderia Ferrari a heritage of excellence and a proven track record in creating innovative and cutting-edge technologies to achieve winning results.”. And he comments: “when every second counts, only the most advanced cars win races on the track and only the most advanced technology is able to prevent, defend and respond effectively to cyber attacks. Partnering with Scuderia Ferrari, the most prestigious team in Formula 1, was a natural choice for Bitdefender, and we look forward to growing our brand awareness as we remain focused on providing our customers across the globe. world-class protection in terms of information security. “
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