Qualifying, free practice and of course the races: all official Formula 1 content will remain Sky exclusive in all countries where the service is present. This is confirmed by the company itself, which today announced the renewal of the exclusive partnership with F1 until 2027. The five-year renewal consolidates the role of Sky as the official international broadcaster of the popular car competition.
Italian fans will therefore be able to continue to follow the races in 4K and the qualifications on Sky Sport F1 e NOWcon a selection of GPs that will also be broadcast in free air on TV 8 (channel owned by the SKY group). To this is added the whole suitcase of programs and in-depth studies dedicated to Sky Sport 24 and on the Sky Sport social platforms, with news, clips and in-depth analysis on the races and the drivers.
Formula 1 on Sky: speed and audience records
The renewal of the partnership comes at a particularly favorable historical moment for the sector. Suffice it to say that the 2022 season has already beaten the audience record, bringing more and more women and young people closer to the top championship of open-wheel cars. In particular, in Italy, this year is being registered a growth of 20% in the media audience compared to the 2021 season.
This is confirmed by the data relating to the Saudi Arabian Grand Prix last March, which was the most watched GP in the history of Italian pay TV, with an average of 1 million 937 thousand spectators. Furthermore, on Sky and TV8, the Italian Grand Prix of Monza in September was seen by 4 million 781 thousand average spectators with a 39.9% share.
Stephen van Rooyen, Executive Vice President & CEO, Sky UK & Europe ha commented on the renewal of the partnership:
“Every race, every moment, every twist. All live exclusively on Sky for years to come! Formula 1 continues to break ratings records on Sky, with millions more people watching F1 in every country where Sky is present, ratings driven by the presence of younger fans and female audiences, which is fantastic for this sport. More than 80 countries will be able to continue to enjoy our top-notch coverage and the complete Sky Sport treatment dedicated to one of the most exciting sports in the world ”.
In addition to Formula 1, Sky will also continue to broadcast the Formula 2the Formula 3 and the Porsche SuperCup.