Fujifilm at the center of attention with the new Christmas campaign, the reality of INSTAX and the power of Serie X in Milan, Rome, Genoa and Brescia among passers-by, on the subway and on TV!
Captivating creativity, fresh language, the Fujifilm campaign will not fail to capture the eyes and attention of passers-by or television audiences. To accompany the daily journeys between metro stations and railway stations, in large and small towns, or breaks in front of the TV, there will be INSTAX messages and the sumptuous power of the X Series. Taking advantage of an innovative version of OOH media, Fujifilm has invested in the digital video posting structures of 97 minor railway stations, covering a large part of the Italian territory, and the subway stations80 in all, from the cities of Milan, Rome, Genoa, Brescia.
FUJIFILM: INSTAX and X Series range between stations, metro and TV
On TV it will appear on important networks, generalist and thematic. For the digital billboards, Fujifilm focused on video materials to promote the INSTAX Brand with a focus on 2 instant printer models and 2 instant cameras and a special video presenting the latest mirrorless camera, Fujifilm X-T5. The subject of the TV spot is the video dedicated to promoting the INSTAX Brand.
Finally, a Milan Tourist BUS is entirely customizzato Fujifilm INSTAX and also the back of 3 other Buses. The four buses will travel through the central streets of the city to bring panache and color and a single message: enjoy keeping or giving away memories through a camera or an instant printer!
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