PHILIPS OneBlade & MKERS announce the renewal of the partnership for 2023. The collaboration between the two companies is consolidated, and they are extending their partnership with the aim of strengthening the storytelling that links style and sport
Philips Italia (here for more info) announces the renewal of the partnership with Mkers, a reference reality in the Italian eSports sector! Confirming itself, with its flagship product for men’s shaving OneBlade, as the main sponsor of the FIFA 2023 team.
Details on the renewal of the collaboration of PHILIPS OneBlade & MKERS
The collaboration that saw Philips OneBlade become part of the pro-player team sponsor network in April 2022 will continue for 2023. This renewal is the result of the extraordinary results obtained last year. And also this season it will materialize with the inclusion of OneBlade as the main sponsor of the official shirt of the Mkers FIFA Team. The new jersey, which will wear the pro-players during the most important gaming events, will also undergo a restyling thanks to the further collaboration with the Umbro brand, the English manufacturer of sportswear and football. The creativity of the campaign developed in synergy between Philips OneBlade and Mkers focuses on the ‘360′ concept, as a further expansion of the increasingly present correlation between style and sport. ‘360’ in fact takes up the concept of innovative technology of the new OneBlade bladeand connects to the eSport world by recalling the circular shape of a soccer ball or joypad keys.
Sile & gaming
The renewal of the partnership therefore comes as the culmination of a year of great successes. This, in addition to the initiatives developed online, has led Philips OneBlade to be present for the first time at Milan Games Week. During the most important event on the Italian gaming scene, Philips OneBlade gave visitors the chance to test the benefits of the new OneBlade 360 first-hand. In addition to enjoying a professional shave thanks to the exclusive corner barber shop in the Mkers pavilion. This initiative therefore made it possible to further underline how style and gaming can go hand in hand thanks also to the FIFA23 trial.
Statements regarding the renewal of the collaboration of PHILIPS OneBlade & MKERS
Commenting on the renewed collaboration between the two great realities Simone MarcucciMedia, PR & Influencer Marketing Manager – Personal Health Italy, Israel and Greece, Philips:
The decision to become the official sponsor of Mkers in 2022 represented a big step forward in our communication strategy and brought the brand even closer to the consumer by aiming at the younger target. Gaming continues to be a sector on which Philips intends to focus, hence the desire to confirm the agreement with Mkers, the Italian leader in this market, also for 2023.
2022 was a year of important growth for Mkers and the partnership with Philips OneBlade was the absolute protagonist. The renewal for 2023 represents for us an important sign of stability of our path and growth of the entire market. Furthermore, it is a great pride for us to be part of the first tier teams of the FIFA competitive scene, in fact this has allowed us to be present in the title a short distance from the release of FIFA 23 with our in-game kit, which will again be available within the FUT mode from February 9 to 23 and where Philips OneBlade appears as a Main Sponsor
adds Thomas De Gasperi, Chairman of Mkers SpA.
Philips OneBlade numbers
Thanks to this partnership, in 2022 Philips OneBlade at brand level generated a gross reach of over 58 million users. To which must be added another 15 million thanks to the Mkers network. In detail, Draft Your Style, the exclusive format that saw the creation of unpublished editorial content on Twitch, featuring well-known faces from Italian sport. Including the boxer Guido Vianello, the Fiorentina footballer Gaetano Castrovilli, the Italian karateka Luigi Busà and Luca Favilla. And again the former dancer of the Amici school and teacher of Dancing with the stars 2019, has conquered a gross reach of around 5 million. During the Team Of The Season ‘TOTS’ 2022, broadcast on the EA Sports Twitch channel, the match between the Mkers team against the DireWolves was the most watched ever in the championship. Reaching over 52,000 unique users.
Philips OneBlade 360 the perfect accessory for eSports enthusiasts
Philips OneBlade 360 is the allied electric razor for human care, which shaves, trims and trims any length of beard quickly and easily. Thanks to Philips OneBlade 360 there is no need to use other tools. It features a 360 blade for the face, an original for the body and a protective sheath for the most sensitive areas, which protect against cuts and allow both shaving and cutting any part of the body. OneBlade allows you to shave all areas of the body in a comfortable, simple and safe way, both with wet and dry skin. Finally, thanks to the extra skin protection system, it is perfect for the most sensitive areas.
And you? What do you think of the renewal of the collaboration of PHILIPS OneBlade & MKERS ? Let us know with a comment below and always stay tuned to TechGameWorld.com for other news and reviews from the world of technology (and beyond!).