Amazon has recorded gods better sales results than he expected, but they weren’t all that great and they’re still a slow.
Amazon, better sales results but slow growth
Amazon’s net sales are increased by 9% on a year-over-year basis, according to the company’s fourth-quarter 2022 earnings release. This result still exceeded the expectation of the forecasts made, ie the figure would have been between 2 and 8%.
Despite that, it was least profitable fourth quarter ever: The company earned $0.3 billion per quarter. This represents a sharp decline from the $14.3 billion made the previous year.
As for the full year, Amazon recorded a net loss of $2.7 billion, the first since 2014. This reverses the trend of rising annual profits and booming growth during the pandemic. The reason for that loss could be attributed to the investment that the giant has made in the electric vehicle company Rivian.
So, Amazon’s fourth quarter was very challenging because of the initiatives launch. First there was the Prime Early Access Sale, then the launch of the note-taking Kindle Scrive, the launch of MAtter on Alexa devices, the discontinuation of Amazon Glow, and the retirement of the executive responsible for Prime Video, Twitch and regional games.
Despite this, Amazon’s fourth quarter also marked the start of some important ones layoffs and cuts that have led to the loss of the established balance. Most of the layoffs hit Amazon Stores and People, Experience and Technology organizations, Zappos robotics staff, Payments, Prime Air.
However, it has been reported that Amazon has many others in the pipeline novelty for this year, doing everything to resolve the situation in the best possible way.