Bang & Olufsen announces a new partnership with the Scuderia Ferrari for the 2023 Formula 1 season. In addition to the Bang & Olufsen logo featured on cars driven by Charles Leclerc e Carlos SainzBang & Olufsen will work closely with Scuderia Ferrari to create the best experiences for Formula 1 fans. These will take place at Scuderia Ferrari’s trackside facilities during Formula 1 Grand Prix races and around the world in Bang & Olufsen branded stores.
BANG & OLUFSEN and Scuderia Ferrari, perfect partnership for the 2023 season
“We are delighted to welcome aboard Bang & Olufsen come official partner. For nearly a century, the company has been synonymous with exceptional audio technology, coupled with cutting-edge design. Like Ferrari, Bang & Olufsen is a benchmark in its field, pushing the boundaries in this sector through constant research into materials and style. The two companies have a lot in common, so we have high expectations for this partnership,” he says Benedetto Vigna, CEO of Ferrari.
According to CEO at Bang & Olufsen Kristian Teär, the partnership with Scuderia Ferrari marks another important milestone for the company and its ambition to offer magical moments to customers around the world. “Bang & Olufsen is built on innovation, exceptional craftsmanship and world-class performance, and we are fueled by a passion to create magical moments for our customers. The moment you connect with our brand, we want that moment to be magical, elegant and timeless, and we believe that Scuderia Ferrari is the perfect partner to build these moments for both music and Formula 1 fans. ”.
The magic between trackside and in-store experiences
Since 1925, Bang & Olufsen has created some of the world’s most iconic audio products, a marriage of sonic power, timeless design and unrivaled craftsmanship. To fuel magical trackside moments, Bang & Olufsen will install its high-end products such as the Beolab speakers from exceptional acoustic quality and exclusive design, as well as the immersive TV experiences for which the company has always been renowned. In Bang & Olufsen stores around the world, customers will be able to experience immersive moments to celebrate the love of music and Formula 1.