Continental leading company in the production of tires and technologies for the automotive industry. He pays increasing attention to the world of cycling. This year he makes his debut at Giro-E. As a sponsor of the event and of the Orange Jersey, worn by the leader of the Special Classification.
This choice underlines the company’s commitment to increasingly sustainable future mobility. «Bikes, especially those with pedal assistance, perfectly combine sustainability and technology. And they represent one of the most competitive alternatives to the need to move.
Continental, the words of Giorgio Cattaneo
And to the desire for closeness and contact with nature and with the wonders of our territory», he declares George CattaneoPR and Communication manager of Continental Italia.
“Support for the Giro-E represents an important opportunity for us to raise awareness on road safety issues. And the coexistence of different types of vehicles that characterize the panorama of mobility and that require a lot of attention and sensitivity on the part of everyone.
In addition to all this, the Giro-E is a perfect mix of engaging experience and passion, and an effective communication platform to give visibility to Continental’s Values and its vision for the future”.
In this scenario, tire choices play a decisive role. Continental has technologically advanced bicycle products in its portfolio such as the Grand Prize 5000.
The highest quality dedicated to high-level professionals and amateurs, but also aims to produce tires entirely made with sustainable materials by 2050.
Continental Urban Taraxagum, press office source
From this vision comes theUrban Taraxagum. The world’s first bicycle tire that uses rubber made from the dandelion root. In fact, a latex is extracted from here. This has chemical-physical characteristics similar to those extracted from the rubber tree. The dandelion can grow anywhere.
With great advantages in terms of its availability and proximity to the production sites. A tangible sign of Continental’s commitment to sustainability.
“Sustainable mobility is a topic that can no longer be postponed. Which requires a collective and transversal commitment. Even in the world of car tyres, decisive progress has been made on the issues of sustainability and the use of recycled materials.
A concrete example is the ContiRe.Tex technology, thanks to which the conventional polyester, normally used in the construction of tire carcasses, is completely replaced with a high quality polyester yarn produced from recycled polyethylene terephthalate (PET) bottles”, he concludes Cattaneo.
Continental and the activities at the Giro-E
Inside the Giro-E Enel X Way Green Fun Village Continental, novelty of the 2023 edition of the Giro-E which will animate the starting cities of the 20 stages, athletes and visitors will be involved in educational initiatives and activities, and will be able to discover the projects that the Group promotes for sustainable, aware and safe mobility, start with the tyres.
Furthermore, during the Giro-E, some guests will have the opportunity to experience first-hand a e-bike experience unique of its kind, experiencing the thrill of pedaling on the roads of the Giro d’Italia stages, together with Damiano Cunego, professional from 2002 to 2018, winner of the 2004 Giro d’Italia, three-time winner of the Giro di Lombardia and many other competitions , a few hours earlier than the professionals and with a route already completely set up, complete with spectators and fans on the side of the road.
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