Signify participated in the Milan Design Week 2023 with an exhibition of lamps Philips MyCreation Coastal Breeze, created with 3D printing from recycled fishing nets. The lamps have an organic design and a green-blue color reminiscent of the sea. The designer Aleksandra Gac has designed four exclusive textures for the lamps, all of which are different from each other. With this project, Signify wants raise awareness of the problem of marine pollution caused by abandoned fishing nets.
Philips MyCreation Coastal Breeze alla Milan Design Week
Signify concluded Design Week 2023 with an exclusive cocktail party on the theme ‘The new frontiers of 3D printing’ at the Dutch pavilion ‘Masterly – The Dutch in Milan’ located in Palazzo dei Giureconsulti. The company showed us a fascinating installation showcasing the new lamps Philips MyCreation Coastal Breeze, created in 3D printing by recycling fishing nets. The textile designer took part in the meeting Aleksandra Gaka, Melle Grossl, Kevin Raaymakers e Carlos Alberto LoscalzoGeneral Manager of Signify for the Italy, Israel and Greece markets.
Aleksandra Gac, textile designer, explains: “As a textile designer, I am really excited about the innovative 3D printing technique developed by Signify, which allows me to transfer my ideas onto lamps of different shapes, materials and colours. It is an extremely stimulating process for my creativity, because it allows me to quickly and easily incorporate my textures into everyday objects within everyone’s reach. Furthermore, I feel truly involved in the company’s commitment to sustainability: the Philips MyCreation Coastal Breeze project is in fact the demonstration that the union of design and innovation can give life to a more beautiful world and a more sustainable future”.
The lamps of the Philips MyCreation Coastal Breeze series are born from the application of the technology 3D printing to the lighting sector. They are characterized by the fluid and natural shapes and for the blue-green color of the fishing nets. Through an innovative circular economy process, they are transformed into new sources of light.
A unique light
The four available textures of the Coastal Breeze lamps diffuse a calm and soft light in delicate shades of green and blue. The different textures and small imperfections due to the original material make each lamp is a unique and special piece.
“It fills us with pride to take part in Milan Design Week 2023 by presenting the new lamps of the Philips MyCreation Coastal Breeze line. Sustainable innovation is in Signify’s DNA which, with its ‘Brighter Life Better World’ and ‘Green Switch’ programmes, wants to concretely support the sustainability objectives of the United Nations and the European Green Deal. In particular, the 3D printed lamps are a tangible example of the company’s commitment in favor of a circular approach to the economy and the life cycle of products, demonstrating that sustainability and design can go hand in hand”, he declared Kevin Raaijmakers, Head New Business Growth – 3D printing di Signify.
With the Philips MyCreation Coastal Breeze series, Signify wants to make its contribution to the protection of coastal areas and seas. Indeed, it is estimated that the 46% of ocean plastic is made up of fishing netswhich pollutes and threatens the life of marine fauna in the sea.
A greener process
The Philips MyCreation Coastal Breeze collection is made by Signify in collaboration with Fishy Filaments Ltd. The latter is a company that deals with recovering and processing used fishing nets in Cornwall into granules. The granulate is then converted into filament, the base material for 3D printing, a Maarheeze, in the Netherlands. Finally, the filament comes 3D printed in Turnhout, Belgiumgiving life to lamps with a unique and customizable design.
3D printed lamps reduce waste in the production phase. AND they are easier to disassemble and repair, as they do not use glues and have few screws. This also involves a reduction of emissions up to 76% in supply and production processes and up to 28% in transportmaking these lamps a carbon neutral solution compared to traditional production.
You can find the new lamps of the Philips MyCreation Coastal Breeze collection at this link. The lamps will also be available in Italy on the Luci Ombre website, which will distribute them exclusively for the Italian market at the recommended price of 179,99 euro. You can find them from 18 to 27 April at this link.