To celebrate the highly anticipated derby milanese which will decree the first finalist team to fight for victory in the top European football competition, Snapchat announces a new one Slow “Inter Jersey” to allow all black and blue fans to virtually wear the official shirt of their favorite team.
Snapchat, the Inter Jersey Lens to share your emotions in a personalized way
Directly from the stadium stands or sitting comfortably from the sofa of your own home, the Lens will allow Snapchatters to share your emotions in a personalized way and support the Milanese team at any time.
How does it work
To use it, just open the app and to scan lo Snapcode: by setting the camera in selfie mode, Snapchat’s Live Garment Transfer function will position the digital shirt on the moving video of the body, wrapping the arms and torso and erasing all traces of the underlying clothes. Snapchatters will thus be able to give a touch of black and blue to their Snaps, before and after the decisive match. Users will also be able to access the Lens through Inter’s Snap Star account.
“We are thrilled to collaborate with one of the highest level clubs in Italian football such as Inter, to allow the countless black and blue fans to support their team by wearing the official shirt at such a hot time of the season. Thanks to its innovations and continuous developments in its AR technologies, Snapchat offers football fans around the world new ways of expressing themselves, to fully experience matches and share their emotions in real time with loved ones, in authentically and through your favorite channels, whether it’s Chats, AR Lenses, Calls, Stories or using your own Bitmoji avatar,” he explained Alejandro Arenas, Snap Inc. International Sports Partnerships.
Snapchat, the Lens of football teams
To get closer to the fans of the teams that took part in the biggest club competition in the world, Snap has dedicated a Spring also to each of the following teams: Manchester City, Real Madrid, FC Barcelona and PSG.
What is the Snapchat Lens
Live Garment Transfer is a custom element of Lens Studio that enables photorealistic rendering of the top of an outfit using photos. This new feature opens up new opportunities for Lens creators to create augmented reality try-ons without the need for 3D assets, making AR digital fashion more accessible and immediately achievable for developers.