Samsung Electronics announces a new chapter for household appliances a Bespoke Life 2023, the third annual exhibition of the company dedicated to the latest updates of its Bespoke range. Between new products such as the Bespoke Jet AI vacuum cleaner or the Microfiber Filtervision and stylish collaborations, Samsung focuses on sustainability, connectivity and design.
Samsung Bespoke Life 2023, all the news of the event
Sustainability, connectivity and style. These are the three watchwords that Samsung immediately makes clear at the Bespoke Life 2023 event, as fundamental elements to make the life of its customers smarter – at 360 degrees.
A greener future – thanks to household appliances
Samsung believes that the appliances are essential to build a greener future. Above all, because greater efficiency and smart solutions make it possible to reduce CO2 emissions in all phases of the product life cycle. From recycled resources for construction to more efficient use. Like the ability to see inside the refrigerator with a transparent display or in the oven with a dedicated camera – also excellent for sharing your recipes on social networks.
Samsung is committed to promoting a greener lifestyle when using its products, offering services that facilitate energy saving. For this reason, this year, five new Bespoke appliances, including refrigerators, washers and dryers, dishwashers and air conditioners, together with Samsung’s environmentally friendly heating system, they will be equipped with an improved version of the power saving mode of SmartThings AI which will be available soon in 65 countries.
From resources to recycling
Samsung is rethinking every aspect of the product lifecycle to help reduce energy consumption and CO2 emissions. Some examples of his initiatives to recycle more resources are running a closed-loop recycling center, the use of bioplastics made from waste oil in the drawers of Bespoke refrigerators and the expansion of the use of recycled fishing nets. After production, the products are delivered to the users in eco-packaging at Samsung, which started replacing the plastic tape and reel with paper earlier this year.
Samsung doesn’t just reduce carbon emissions and energy consumption, but actively participates in the fight against microplastic pollution. After creating a wash cycle that decreases microfiber emissions by up to 54%, Samsung and Patagonia have teamed up again to introduce the filter Less Microfiber.
The Less Microfiber filter manages to retain up to 98% of the microfibers released during washing. When used to wash two kilograms of laundry four times a week, the filter can help reduce up to 132 grams of microplastics per person per year, an amount equivalent to about eight plastic bottles from 500ml. The Less Microfiber filter is currently available in Korea and the UK and will be launched in other countries in the third quarter of this year.
Samsung Bespoke LIfe 2023: maximum connectivity
Personalizing (“to Bespoke”) one’s life means making i devices that best suit your needs and habitsi, to facilitate and enrich everyday life. Samsung is aiming for a new generation of hyperconnected homes, enhancing the connectivity between its products and expanding the use of artificial intelligence in different categories of devices.
Thanks to the recent advances in Samsung’s SmartThings and AI technology, Bespoke products offer a fully automated home experience. There are many configuration possibilities to adapt to the lifestyle of your smart home. To make it easier for consumers to enjoy these experiences, Samsung has announced that it is integrating Wi-Fi in all new Bespoke devices. And it will make the connectivity a standard across all lines of Samsung devices in the next years. The company will also increase the number of routines for SmartThings, although there are already 20 pre-sets you can use.
The new Bespoke Jet AI
Samsung also announced the launch of Bespoke Jet AI, the company’s most powerful cordless vacuum cleaner and the first in the world to be certificato da UL (Underwriters Laboratories) Solutionsa leading independent security science organization, for artificial intelligence.
combining fup to 280 W of suction power with an autonomy of up to 100 minutes per charge, Bespoke Jet AI delivers the performance you need to deep clean your entire home. Very interesting its AI cleaning mode, which intelligently monitors the load of the brush and the pressure of the suction air to distinguish different cleaning environmentsincluding the type of flooring. So you can maximize cleaning performance, usage time and maneuverability – without having to click a button: AI takes care of it. The vacuum cleaner also has a new one All-in-One Clean Station which produces a powerful rotating cyclone to instantly and effectively empty the bin.
Personalize your home
The Samsung’s Bespoke range has revolutionized the home appliance market with its offer of customization and innovation. Since the launch of the line of Bespoke refrigerators, over three million units have been sold worldwide, demonstrating the great interest of consumers for products that suit their needs and preferences.
This year, Samsung expands its Bespoke line with 15 product categories available in 52 countries. Among the novelties are the refrigerator Bespoke 4-Door Flex con Family Hub+which has a screen touchscreen da 32 pollici frameless and advanced multitasking functions. And the new side-by-side and top-mounted models, which offer Samsung’s best technologies for food storage and an elegant, minimalist design with different color and finish options.
Among the novelties of this year there are Bespoke AI washers and dryers, which will be available in the United States and Southeast Asia. These appliances are equipped with innovative technologies such as AI Ecobubble is AI Optimal Drywhich optimize the washing and drying of garments while respecting the environment and reducing the release of microplastics.
Appliances that become art with ToiletPaper
Samsung Bespoke al Fuorisalone 2023
Also, Samsung offers the MyBespoke customization service, which allows users to create unique panels for refrigerators using photos or artwork. Among the available options there are also the limited edition Bespoke panels created by the Italian creative studio TOILETPAPERpresented at Fuorisalone 2023 and available for purchase on Samsung.com or in Samsung flagship stores in the United Kingdom, United States and Korea.
Using sustainability, connectivity and personalization as guidelines, Samsung illustrated its strategy for Bespoke Life 2023, presenting really interesting new products. Designed to create a home that is not only smart, but also tailor-made. Read more here.