Music you can see: this is the claim of Music Soundalways a young and gritty brand that from today change clothes and renews itself, coloring itself with novelties to embrace the styles and needs of Gen Z thanks to ad hoc communication. The new rebranding, in fact, is characterized by an explosion of fantasytaking the flagship brand of the Cellularline Group audio ecosystem to a new level and guaranteeing new business opportunities for all stakeholders.
Music Sound embraces the styles and needs of Gen Z
Born in 2018 and today among the main players in the audio market, Music Sound is ready to write a new chapter in its history by getting closer and closer to children and young adults who love music. musicalo stile and the participation, positioning itself as a brand whose core value is empathy towards the new generations. All this, however, giving great emphasis to fantasiasymbol of Generation Z and all those who wish to express their personality. Thanks to the wide and colorful proposal, in fact, Music Sound allows anyone to show off the own identity unique only through the use of an accessory. Music makes the world in color, Music Sound gives shape to those colors, unique for everyone.
It’s rebranding the Music Sound
This rebranding is the natural continuation of the mission that distinguishes Music Sound, that is to present itself as aalternative to basic and monochromatic products on the market. In fact, the goal has always been to renew itself according to the trends of the moment, offering the public accessories that are always young and trendy, which stand out for their flair and quality.
The new logo, emblem of the renewal, presents profound differences compared to the previous one: initially simple and with a fun style, today it is characterized by a hexagonal shape that refers to the initials of Music Sound, immediately highlighting the role of an increasingly strategic brand for Cellularline. Recognizable, iconic, modern and influential, it best recalls the logic and trappings of the audio world.
Even the packaging it transforms, combining the key elements of the brand such as color and pattern with the rigor and austerity typical of the audio sector. The result is a new graphic design that highlights the product as a central element, framed by a colorful but “clean” background.
Music You Can See
Several iconic products accompany the brand in this change, including headphones from the True Wireless range such as the Bluetooth headset DRIPwith a transparent capsule design with a rich pattern and color design, or the line SWAG, available in many bright and trendy colors; gaming headphones MAXI 2with integrated microphone, earcup controls and adjustable headband, and the PREDATOR, a must-have for all gaming enthusiasts thanks to the ultra-soft earpads and RGB lights that guarantee a comfortable and cool gaming experience.
But Music Sound is above all fun in company, of which it is SPEAKER KARAOKE is a symbol: thanks to the microphone, the LED lights and the 8 hours of battery life, it is the ideal companion for spending moments of happiness with your friends, having fun singing your favorite songs. An evergreen of Musi Sound is then it SPEAKER Vertical: a product whose distinctive features are universal compatibility, which allows the speaker to be connected to any device, and the rich chromatic variety of the various models that make up the range.
Not just a visual change, but an alternative proposal from Cellularline
With the rebranding of Music Sound, Cellularline opens up new opportunities for the audio market, focusing on younger people and their distinctive traits such as style and originality. The range of products, in fact, is proposed as a complementary offer, filling a void in the sector and enriching it with colour, fantasy and alternatives capable of attracting a potentially large and loyal customer base such as Generation Z: a young and dynamic, always looking for novelties that can express one’s personality.