Revolution Fiat: goodbye gray, now only colored cars. Yes you read that right, from now on Fiat will only produce colored cars.
Fiat, goodbye gray, now only colored cars, press office source
Fiat’s choice to enhance the importance of colours
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From now FIAT stop making gray cars. The choice made for value the importance of colors in life. Embodying the Italian lifestyle and reaffirming the value of New Dolce Vita of the Brand.
Italy is in fact linked to bright colors like the Italian Sea. The Sun of Italy, the Earth of Italy and the Sky of Italy.
Landscapes which they provide to FIAT a lot of inspiration for its cars. The strategy is implemented to add distinctiveness to FIAT cars in the automotive market, as 2023 is the year of a notable change for the brand.
“We broke the rules: we decided to stop the production of FIAT gray cars. This is inspiring and disruptive and aims to further strengthen FIAT’s leadership as a brand of joy, color and optimism.
Fiat, goodbye gray, now only colored cars, press office source
Fiat, goodbye gray, now only colored cars, press office source
Italy is the country of colors and, starting today, also of FIAT cars – he declared Olivier Francois, Chief Executive Officer of FIAT and Global Chief Marketing Officer of Stellantis – This choice further communicates to people the values of New Sweet Life and the Italian DNA embodied by the brand. FIAT wants to inspire people to live with optimism and positivity and this will also be one of the missions of new Fiat 600ethe electric car for families and friends, which will be presented on July 4th”.
In the new dedicated video, thanks to which customers can discover the brand new colorful world of FIAT, the managing director of the brand Olivier Francois takes a dive into color aboard the new Fiat 600e, under the banner of the claim “ITALY. THE LAND OF COLORS. FIAT. THE MARK OF COLORS“.
The current FIAT range – New 500, 500 Hybrid, 500X, Panda and Tipo – is available in various shades of color including: Gelato White, Sicilian Orange, Paprika Orange, Passion Red, Blue Painted Blue, Italia Blue, Blue Venezia, Rugiada green, Foresta green, Rose gold and Cinema black – all with an evocative name that recalls the beautiful Italian landscapes and the atmosphere of the sweet life.