Samsung Electronics Italia presents the Conversational Signage, an innovative solution that revolutionizes the shopping experience in the retail sector. This innovation, which integrates hardware, software and a data-driven conversational marketing platform, aims to involve consumers in all phases of the product purchasing process and is characterized as a powerful marketing and communication tool, capable of attracting attention, communicate key messages, entertain and amaze the customer.
Conversational Signage by Samsung, the smart and digital solution in collaboration with Next14
Born from the collaboration with Next14, the Conversational Signage is a digital engagement solution which allows proximity communication on the point of sale which was tested for the first time for the Ringo brand within the Carrefour store in Assago. Who and clients have become i protagonists of an immersive and personalized experience of live entertainment inside the store.
This technology integrates screens of the latest generation equipped with advanced sensors and big data, supplied by Next14. In this way it is possible to monitor the flow of consumers in the store and collect the related data. The information is then quickly processed in real time to offer personalized experiences and unique to each customer.
In fact, the tool allows you to launch highly targeted promotional campaigns. Thanks to the collection of big data and audience analysis, messages can be calibrated through artificial intelligence and on customer behavior predictions. For each one, personalization makes it possible to amplify the communication messages of the brands and allows for a proactive response to new trends and greater and exclusive involvement.
Close up of Samsung Galaxy smartphone box. Unboxing new smartphone concept. Bucharest, Romania, 2021
The words of Massimiliano Monti, Business Development Manager IT Division of Samsung
“In more than 14 years of professional display leadership, we have demonstrated the positive effects of digital signage adoption in the store. Today with Conversational Signage we have exponentially increased the usefulness of this tool. Through the use of data and the measurability of communication and engagement actions at the point of sale, we are preparing for a generational leap in communication in the Retail Media” he has declared Massimiliano Monti, Business Development Manager IT Division of Samsung Italy.
“Our technologies in dialogue with the qualitative and quantitative data provided by our partner Next14 can now allow for the broadcasting of increasingly personalized content suited to the contextual situation and the audience present in a given commercial area. This will increasingly become the new hub of omnichannel experiences for the new digital native generations of consumers.”