BMW and AC Milan have renewed their partnership, started in 2021, which sees the German car manufacturer as Premium Partner and Automotive Partner of the Italian football club. The official announcement last night at the House of BMWin the presence of representatives of both realities.
BMW and AC Milan renew their partnership
The collaboration between BMW and AC Milan is based on common values, such as the passion, style, challenge, the search for performance and the limit. But also on the awareness that the sustainability is a key factor for success and for the well-being of the environment and society.
So one of the goals of the partnership is to promote sustainable mobility, both inside and outside the Club.
BMW Italia has also been involved in the project for years BMW Speciallyborn in 2014 but which includes initiatives launched since 2003, to create value for society and support projects that favor inclusion, interculture and environmental and social sustainability. A commitment also shared by AC Milan, with actions synthesized in his Manifesto RespAct and the planning of Milan Foundation.
Furthermore, they are launching an innovative and inclusive project that has united the world of football with that of mobility: BMW on tour, created by the Italian BMW Concessionaires Association (ACIB) and launched at Casa Milan in April. In 11 stages, athletes with disabilities, employees and volunteers they played exciting football matches together. The final match, between the Official BMW Dealer Team and the Insuperabili’s Official Serie A First Team, will take place in September at the Rossoneri’s home, at the PUMA House of Football Sports Centre.
BMW and AC Milan will continue their collaboration in future years, organizing joint events and initiatives to involve and excite lovers of sport, engines, innovation, sustainability and lifestyle.
Together for sustainability and beyond
Massimiliano Di Silvestre, President and Chief Executive Officer of BMW Italia SpA said: “We are very proud of the partnership with AC Milan and this renewal is the natural consequence of the extraordinary work we have done together over the last two seasons. From the first delivery of the cars to the players to the creation of a lspecial ivrea for the BMW i4 on the occasion of the presentation of the team’s fourth jersey, up to the launch of the new BMW XM in a national preview at Milanello with the whole team and, of course, the nineteenth championship. But I also cannot forget the meetings with our BMW AG board, the social inclusion project with our dealers and the Insuperabili non-profit organization and the incredible evening with all the AC Milan partners, held in our House of BMW in via Monte Napoleon, with the 7 Champions Leagues on display exclusively!”
The President of AC Milan, Paul Scaroni, comments: “We are happy to be able to continue our journey together with an important partner like BMW, with whom we share a vision, a set of values and a pioneering future-oriented approach, which over the years has been the engine of innovation for their respective sectors . We are also proud to work with a partner who reflects our attention to social issues, central to our way of doing business, thus allowing us to further enrich a relationship that has already given rise to many initiatives and opportunities in the last two seasons. We are proud to be able to continue walking alongside BMW in the name of passion, innovation, style and sustainability”.