Range Rover and Defender were the protagonists of exclusive experiences in Sardinia; let’s find out all the details and news in this dedicated article
The link between the brand of the iconic English group and the territory of Sardinia it is long-lasting, it was born in 2016 and, year after year, it has evolved to be more and more in line with the positioning of the brands and with the customer profile. Over time, in fact, the presence of brands has evolved to meet the needs of an increasingly attentive and demanding public: from a territorial “presidium” in which to create events of involvement and visibility for brand customers and to reach new ones, to a summer “home” where, in this summer 2023, Range Rover and Defender tell their story and offer memorable experiences in the name of modern luxury, design and sustainability.
As stated by Prof. Gerry McGovern OBEChief Creative Officer JLR:
Jaguar Land Rover’s ultimate ambition is to create truly emotionally engaging experiences for our customers that, over time, will create high equity and long-term sustainability for our brands and our company
The presence of Range Rover and Defender will be unequivocally distinct, as required by the JLR strategy of the Houses of Brand. In the iconic location of Porto Cervo, Range Rover will lend its elegance and imposing presence to the famous Yacht Club Costa Smeralda, representing the exclusivity and luxury that characterize both worlds: the automotive and the nautical. With Range Rover, the partnership with Yacht Club Costa Smeralda as Official Automotive Partner is confirmed for the third consecutive year. Members of the Yacht Club Costa Smeralda will be able to use Range Rover as a courtesy car and benefit from dedicated test drives. Likewise, select Range Rover customers will have access to exclusive regattas and events from one of the yacht clubs most prestigious in the world.
Range Rover will also be present at the Waterfront, the luxury village created by the architect Giò Pagani in the spaces of the Porto Vecchio, where yacht enthusiasts can appreciate the perfect combination of sophisticated design and extraordinary performance in a refined and enveloping atmosphere, among the best known boats in the world. Here the Range Rover Conciergerie will welcome and support Range Rover guests, with a range of dedicated services.
Range Rover and Defender: on the asphalt of Sardinia
Defender will instead embrace the wild and untouched territories north of the island, highlighting his indomitable adventurous soul with an incomparable, magnetic charm. Nature and luxury will coexist in the exclusive and peculiar Defender House, a wonderful villa surrounded by greenery, where events designed specifically for selected customers will create unforgettable, immersive and authentic experiences, in order to invite them to embark on an exceptional journey made of sustainable elegance and design.
In the extraordinary scenarios of Sardinia, immersed in its luxuriant nature that goes well with the robust and versatile character of Defender, there is a memorable and distinctive place: the Defender Park of Polto Quatu. In this area, customers will be able to test the car off-road with the support of a team of certified instructors, and Defender will be able to best express its capabilities and performance, amidst enchanting landscapes and suggestive panoramic roads.
Entirely dedicated to Defender, it will also be a beach club, with a breathtaking lounge. Defender customers will be given some exclusive benefits and will be able to relax enjoying moments of well-being and culinary performances, as well as live music. Range Rover and Defender continue to be synonymous with excellence and innovation in the sector of the luxury automotive industry. With these summer activations in Sardinia, both brands confirm their commitment to create and offer unforgettable experiences that combine refined design, exceptional performance and the possibility to explore the wild beauty of Sardinia; all this in synergy with the nautical world, to reflect an ideal meeting point between strategies, testified by the natural affinity of common objectives.
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