Toyota’s new Luxury Car, the Flagship Century has been launched on the market. Let’s find out all the details in this dedicated news
Toyota recently launched its new luxury Century SUV in Japan, an innovative model that joins the existing flagship Century sedan, still available until an unspecified date. This iconic name, born in 1967 as the premium car for the driver to drive, has always maintained a strong root in the Japanese limousine market, but now Toyota has decided to challenge Western brands on a global level.
La Century originale, born in the 60s, represented the best of Japanese technology of the time, with a design that combined traditional Japanese aesthetics with attention to comfort and silence. It was the chauffeur-driven car of choice in Japan until the early third millennium, embodying a unique spirit of hospitality.
Toyota: the luxury line is updated with the new Century flagship
However, in recent years, the needs of chauffeur-driven cars have changed, with passengers spending their time on board more efficiently, sleeping or attending online meetings. This led Toyota to create a new model, called “The Chauffeur“, a 5.2 meter long luxury SUV with a similar look to the Rolls-Royce Cullinan. The new Century offers maximum freedom of movement, with fully reclining rear seats and integrated refreshment solutions.
It is powered by a plug-in hybrid system based on a 3.5-liter V6, offering thrilling performance for both driver and owner. With a base price of 159.000 eurothe new luxury SUV Century will be sold through Meisters, Toyota brand experts at selected dealers, ready to customize the car to satisfy every need. In the future, unique versions will also be available, such as the convertible shown during the presentation. Toyota is clearly aiming to conquer the global luxury car market with this new interpretation of the Century.
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