Motorola continues to celebrate his sporting passion, demonstrated in all of the brand’s partnerships – from AC Monza a UYBA Volleyball Busto Arsiziopassing through the Formula 1 e Ducati together with Lenovo, ending with the Basketball 2.015 Forlì. To celebrate the launch of the new Motorola smartphone, edge 40 neothe group’s flagship store, Lenovo spacelocated in the heart of Milan near Piazza San Babila, has been tinged with Caneel Bay, the shade of blue identified by Pantone for the brand’s recent device. The store was populated by Motorola enthusiasts and AC Monza fans, who filled the location with more than 350 accesses during the evening.
The show dedicated to the new color of the Motorola Edge 40 Neo
Guests were able to enjoy the magical experiences dedicated to edge 40 neosuch as the special immersive photobooth dedicated to the device, in particular its IP68 certification which allows it to be immersed in water, or the Caneel Bay colored table football tables available to everyone for a game.
But the focus of the evening was special show entirely moderated by Ugly footballersthe “largest changing room in Italy”, which involved the CEO of AC Monza Adriano Galliani and a selection of players from the team. Yesterday Armando Izzo, Michele Di Gregorio, Roberto Gagliardini, Danilo D’Ambrose and – surprisingly – even the very recent purchase Papa Gomez they took part in a fun quiz orchestrated by Calciatori Utti.
The public was then able to take photos and autographs with their idols. There was no shortage of an iconic scene that will remain in the memories of those present for a long time: the public, the team’s players and Adriano Galliani danced to the tune of the now very famous “Papu Dance”.
Edge 40 Neo establishes the partnership between Motorola and AC Monza
“This event was the perfect celebration of the partnership with AC Monza,” he says Carlo Barlocco,Executive Director, General Manager Italy e Head of EMEA B2B di Motorola, “getting closer to the fans, creating the opportunity to get to know their idols and doing it right in our brand’s flagship store for us means entering people’s hearts, creating an emotional connection that links the love of football to Motorola. This is the true meaning, for us, of choosing a team like AC Monza for our partnership: a profound, real way of touching people’s passion first-hand and giving them meaningful moments to experience it.”
Motorola and AC Monza: the desire to win
“A real understanding has developed with the Motorola brand over the years,” he says Adriano Galliani, CEO of AC Monza. “AC Monza shares with Motorola the desire to win, to overcome challenges: a true communion of values, which leads us to choose young talents to support and grow, rewarding commitment and passion, the key words of our partnership”, concludes Galliani.