Only 50% of European citizens say they are satisfied with their physical shape and 91% want to improve at least one aspect of their lifestyle. This is what emerges from Huawei Health Survey 2023 research promoted by Huawei and conducted by Ipsos at European levelWith the’objective of investigating people’s attitudes and behaviors regarding the topic of health managementwith a focus on awareness of the benefits that using a smartwatch can bring.
Huawei Health Survey 2023: what worries you about your health
88% of those interviewed say they have improved their physical condition thanks to the support of a device and 87% say they have adopted at least one new healthier habit following the data provided by the smartwatch.
Sleep and stress they are the two elements that cause most concern but, at the same time, they are also the least monitored parameters from a medical point of view. In fact, more than half (54%) of Europeans do not undergo regular exams, while 63% consulted the doctor only after receiving anomalous alerts from their smartwatch.
Huawei Health Survey 2023, satisfaction for only a few
In general, smartwatch owners tend to feel fitter and healthier than other people. The majority of European citizens are interested in their health, with equal attention to psychological and physical well-being (>83% vs. >82%). However, only half say they are satisfied with it, in particular regarding physical fitness (24%), agility in movement (26%), vitality and energy (29%), with 46% of participants considering themselves overweight or obese. Among the aspects that most need to be improved, thediet.
Good intentions, poor motivation
Il 91% of European respondents expressed the desire to change at least one aspect of one’s lifestylean average of nearly four (3.9) healthier behaviors per person.
For the 43% of European citizens reducing stress is the main priority, followed by regular weight (40%), healthy eating (35%), adequate sleep (35%) and daily physical exercise (34%). Despite these good intentions, 72% admit that they need encouragement and often lose the right motivation to maintain healthy lifestyle habits.
In terms of regularity in using the smartwatch, Italians do not differ significantly from users in other countries. Compared to the 68% of Europeans who usually use smartwatches, the Italian share is equal to the average score among the countries interviewed, with 29% stating they only use smartwatches occasionally.
Find out how the smartwatch can improve your health and well-being
Compared to those who do not use a technological device, people in Europe who own a smartwatch:
- they are 51% more likely Of know the reference targets of the main vital parameters75% more to know their body fat and 71% more to be aware of the correct number of daily calories to consume;
- they check parameters more than twice as often, three times higher in case of heart rate, blood oxygen saturation and calories burned (2.8x, 2.7x and 2.6x respectively). Almost half of the users interviewed mainly monitor physical activity through the number of daily steps;
- they take alerts regarding their health status seriously. Over 74% seek advice when the device signals anomalous health indicators and 63% decide to consult the doctor for a more in-depth analysis;
- they actually adopt healthier behaviors. 87% of those interviewed admit to having changed their habits in response to the information provided by their smartwatch, with an average of two changes per user which include, among others, greater frequency (47%) and longer duration (41%) physical exercise, improvement of sleep habits (39%) and of one’s diet (28%);
- they attribute the results obtained to the support of their device. 88% agree that the smartwatch can help improve physical health, 86% lifestyle and 76% mental well-being.