Bridgestone’s presence at CES 2024 renewed the brand’s commitment to the E8 Commitment, a program which consists of eight values: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. Let’s discover this interesting project together
Bridgestone’s presence at CES 2024 in Las Vegas was the ideal opportunity to present an industry-leading range of productstogether with mobility solutions designed for the transport sector, which aim to shaping the future of mobility at 360 degrees. Bridgestone has proven how its customer experience end-to-end is improving sustainability, efficiency, safety and productivity of large and small fleets.
Furthermore the company can boast collaborations with strategic partners come Kodiak, Penske e Truckers Against Trafficking (TAT), per trovare responses to new global challengescreating solutions that impact both fleets and society at large.
The tyres, services and technologies offered by Bridgestone are already very beneficial to customers, but when combined they bring even more important resultsincluding greater efficiency and ease of use.
Bridgestone’s customizable solutions, superior quality tyres and assistance packages, accompanied by fleet management tools, aim to provide data and information that helps the transport sector to improve sustainability and efficiencywhile maximizing safety and productivity.
Bridgestone al CES 2024: ‘Passion for Excellence’
The key elements of the revolution conceived by Bridgestone will be the use of exclusive ENLITEN technologyaimed at improving casing life, retreadability, rolling resistance and wear, and the promotion of sustainability through motorsport. A commitment that the brand intends to face very seriously, to which it will combine corporate strategies in line with the key principles of ecology and reducing your carbon footprint.
Another fundamental aspect is represented by retreading: Bridgestone is in fact also committed to the reconstruction and correct disposal of a very large number of end-of-life tyres. Another flagship of the brand is represented by the Bridgestone dealer networkthe largest in the sector, which deals with Fleetcare with the management of scheduled and unscheduled maintenance and innovative on-site mobile assistance.
Fleetcare provides soluzioni end-to-end for fleet management, leveraging sophisticated platforms to help manage vehicles, assets and drivers, enabling them to operate efficiently. The services offered include GPS localization, video telematics, driver behavior monitoring, solutions for reducing accidents and route optimization.
Bridgestone values: the human side as well as the commercial one
Bridgestone partnered with the non-profit organization Truckers Against Trafficking (TAT) for the debut of an innovative TAT technology, which will make it easier discover the signs of human trafficking on the roads. The organization works to educate, empower and mobilize members of the transportation, bus and energy industries to fight sex trafficking as part of their daily work.
Bridgestone then partnered with the self-driving trucking company Kodiak Robotics with the aim of maximizing safety and fleet productivity. The founder of Kodiak also deeply shares the values through which the Bridgestone partnership is contributing to their realization important projects. A very important moment of reflection to make the transport sector better and in step with the times from many points of view.
Penske also joined Bridgestone in this important one reflection on the future challenges of the sectorto achieve ambitious goals sustainability and energy efficiency. Fleets are working hard to reduce your carbon footprint for a cleaner future of mobility, and Bridgestone is always first to equip them with the most efficient technologies able to accompany them in their daily work.
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