We have entered the week dedicated entirely to the Sanremo Festival 2024. YouTubeas a video and music streaming platform, is preparing to follow the hottest moments.
YouTube will offer the songs of Sanremo 2024
For the entire duration of the Festival, every morning will be analyzed on YouTube the music video trends of the competing songs, the performances and much more, through the comments of Chiara Santoro, Head of YouTube Music Partnerships in EMEA.
The success of the Festival on YouTube
The most followed Italian Festival continues to have a resounding success on the video streaming platform, in fact:
- in the last three years the Sanremo Festival on YouTube has undergone a constant growth in attention on YouTube, equal to +67% compared to 2021 (+29% in 2022 and +29% in 2023). Source Google Trends.
- A success in terms of releases, metrics and life cycle: the winning songs of the last three editions of the musical event were the protagonists of the YouTube music charts for the entire duration of the reference year and also imposed their presence on a global level:
- 2023 – “Due Vite” Marco Mengoni: the official video accumulated over 100M views in 2023 alone and was the most viewed of the year in Italy. It is still in the YouTube weekly chart of the most viewed music videos for 51 weeks in our country. In 2022, in the week following Sanremo, it entered YouTube’s Global Weekly Top Music Videos Chart, debuting at #15 with over 10M views
- 2022 – “Chills” Mahmood and Blanco: to date the official video has over 79M views. It was the most watched of 2022 in Italy. It debuted at #9 on YouTube’s Global Weekly Music Videos Charts in the week following the Festival
- 2021 – “Zitti e Buoni” Måneskin: over 182M views to date for the video of the winning song of Sanremo and Eurovision 2021.
- The key role of fans: It is in Sanremo that the Eurovision effect begins, which has already been very strong on YouTube in the rest of Europe for some time. And if Eurovision fans once came to follow the event on its last day, for a few years now fans have literally competed to “bring” their song and artist to Eurovision! An example? Translations and comments on the songs, also on YouTube.
