Huawei presents itself at the Mobile World Congress 2024 (MWC) in Barcelona with numerous new features, let’s find out together what awaits us
It begins on Mobile World Congress (MWC) 2024, the most important fair dedicated to technology, taking place in Barcelona from 26 to 29 February. Huawei is present at Hall1 1H50 with its latest high-end flagship products, which bring high the meaning of union between fashion and technology, especially HUAWEI FreeClip and HUAWEI WATCH GT 4.
The Huawei stand was divided into experiential areas that develop different scenarios and trends of Huawei technology in recent years, ULTIMATE DESIGN, Fashion Forward, XMAGE, Creation of Beauty e Fitness & Health, which demonstrate how Huawei’s solutions have enriched consumers’ lives with innovations that are increasingly attentive to everyday life. By continuing to invest in technological innovation, Huawei is committed to making further progress and designing customized products that increasingly adapt to the lifestyles of global consumers.
HUAWEI at MWC 2024: constant growth that positions the brand in the high-end market
Over the past year, Huawei CBG has made great strides. It has managed to make inroads into the global markets for wearables, audio, tablets, PCs and high-end phones by launching lines of technological products that never lose sight of aesthetics. In the ULTIMATE DESIGN area it is possible to touch the products with your own hands with a mix of aesthetics, craftsmanship and distinctive technological innovations.
According to the latest report from Counterpoint Research, Huawei gained 5% of the global high-end smartphone market share in 2023, ranking third among all brands. In the first two weeks of 2024, Huawei ranked first in the Chinese market with the largest smartphone sales volume. As of the end of 2023, global shipments of Huawei wearables exceeded 150 million, and Huawei ranked first in China’s smartwatch market for five consecutive years. The HUAWEI Health application has a user base of over 450 million. As of 2023, a decade after launching its first tablet, Huawei has sold over 100 million tablets.
HUAWEI at MWC 2024: a new aesthetic paradigm with high-end design
The “Fashion Forward” exhibition area highlights the importance that Huawei gives to design and fashion, intrinsic factors in high-end products. of a fashion-oriented high-end brand. In 2023, Huawei launched the “Fashion Forward” campaign, aiming to push healthy yet fashionable lifestyles for global consumers. By investing heavily in research and development, Huawei is committed to developing new design paradigms for each new product and leading the fashion trends of the high-tech industry. Huawei is committed to providing consumers with high-end products and experiences through the use of premium materials, unique and recognizable design, and advanced manufacturing techniques.
WATCH ULTIMATE DESIGN It is Huawei’s first gold smartwatch, featuring 18K gold and zirconium-based liquid metal. HUAWEI FreeClip It is Huawei’s first earphone equipped with C-bridge Design. This design, resistant and stable, stands out for its comfort and look, a sensation of freshness and originality when worn. HUAWEI WATCH GT 4 It has an octagonal shape that showcases every detail of the surface. The Huawei Aesthetic Research Centers in Paris, Milan and London study fashion and design trends from different countries and cultures every day, drawing from a wide range of traditions that allow both Eastern and Western elements to be incorporated into the design of Huawei products. The centers serve as global hubs that fuel the continuous advancement of tech technologies and design, offering consumers a unique and unprecedented aesthetic experience.
HUAWEI at MWC 2024: Cutting-edge wearables that provide comprehensive and precise health monitoring
Wearables are central to Huawei CBG’s business. In 2023, Huawei launched a series of flagship smart wearables, including HUAWEI WATCH Ultimatethe first smartwatch that supports two-way BeiDou satellite messaging, HUAWEI WATCH 4, with the brand new Health Glance function, HUAWEI WATCH GT 4featuring brand new Activity Rings and the Stay Fit app, and HUAWEI WATCH ULTIMATE DESIGN, the first gold-plated smart watch ever made. Three months after launch, global shipments of HUAWEI WATCH GT 4 exceeded 2.5 million units, making HUAWEI WATCH GT 4 Huawei’s best-selling smartwatch. After a decade in the wearble market, Huawei developed its own TruSeen vital signs monitoring technology, which has been upgraded five generations in eight years.
This technology positions Huawei as a major player in the wearable sector. The company has filed over 800 patent applications for smart wearables, ranking among the top in terms of R&D investments and number of patents in the fitness and health sector. In October 2023, Huawei unveiled its third Health Lab – Huawei Finland Health Lab – and built more than 10 global R&D centers, accelerating the global spread of professional wearable research. In 2024, Huawei will prioritize three industry challenges: sleep, blood pressure and mental health management. Through this commitment, Huawei will offer global consumers increasingly accurate and comprehensive health management solutions.
Digital creation that creates beauty
HUAWEI MatePad Pro 13.2″, Huawei’s latest flagship tablet, was launched in 2023 as the first tablet to support NearLink technology, marking the tenth year of Huawei tablets. It’s also the thinnest tablet ever made, with the narrowest bezels and highest screen-to-body ratio. Works seamlessly with HUAWEI M-Pencil (3rd Generation), the first stylus to support over 10,000 levels of pressure sensing, for an unprecedented digital creation experience. By developing cutting-edge features for tablets, Huawei aims to make creative flair more accessible to everyone.
In 2024, Huawei will continue to invest in digital creation, giving priority to PaperMatte Display and NearLink technology, to provide consumers with more advanced digital creation experiences. In the area dedicated to the Creation of Beauty it is possible to see the works of dozens of artists from all over the world who have tried their hand at creating beauty with Huawei tablets. Among all the names, the Italian illustrator Ale Giorgini, who, as brand ambassador, had already interpreted the Creation of Beauty theme during the global launch of the tablet held in Dubai on 12 December. On this occasion, the designer presented a meta-story in images about the beauties of Italy, with the support of the HUAWEI MatePad Pro 13.2”.
Conclusions
Huawei’s achievements in the mobile imaging sector are no different, with the launch of the XMAGE brand, which brings together optical systems, imaging technology and image processing. THE HUAWEI XMAGE Awards of 2023 saw over 600,000 applications from nearly 100 countries. The goal is to inspire users to capture and share beauty, express their emotions and showcase the power of smartphone photography.
Huawei’s presentation at MWC 2024 is proof of the company’s commitment to the hi-tech market and establishes the brand’s role as a reference in the high-end segment. 2024 will be a crucial year, as Huawei will overcome its borders and make the technology of products, services and experiences increasingly interconnected with fashion and design, intercepting more and more users. Will you buy the new Huawei devices presented at MWC? Let us know your opinion in the comments section, then I invite you to follow our mobile section so as not to miss any news.