Bad start to the year for the Scorpion car manufacturer. In these first three months of 2024, terrible sales were recorded for the Abarth 500e, but what could be the reason?
Very worrying data for the Turin car manufacturer Abarth, which had focused heavily on what later became the the company’s first electric car. Sales of the Abarth 500e were recorded in these first three months of 2024 and are much below expectations. Just think that, from January to March, in this first quarter of the year, they were registered only 14 Abarth 500e sold, data that does not encourage the company much. On the contrary, instead of the Abarth 500e, they were sold many more Ferraris. The fact that a luxury car sells more rather than a modest electric car and is much more accessible to everyone is even more worrying.
Low sales for the Abarth 500e, not a good start
Of course, Ferrari becomes ever more powerful and its empire ever larger, with its models continuing to be sold and loved around the world. But how is it possible that such an expensive car recorded sales much higher compared to those of a smaller car? Just think that in the same period of time, on the contrary, the car company of the Wandering Horse sold 60 models. Indeed, these numbers were recorded in the first two months of 2024. But why isn’t the Abarth 500e achieving the desired success? The first factor that could be the trigger for these results is the price, which is about 37.950 euro, a rather high list price for what it offers, even compared to various models with internal combustion engines and larger dimensions. This is the main cause of these poor sales, a great shame for the Scorpion company, given that they were focusing a lot on the electric motor.
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