Against Christmas waste, Too Good To Go relaunches the “Save the Panettone” initiative

Contro gli sprechi natalizi, Too Good To Go rilancia l'iniziativa "Save the Panettone" thumbnail

The third edition of “Save the Panettone”the initiative of Too Good To Go to prevent the unsold products of the Parties are wasted. For this reason, M can be found on the appagic Box speciali to offer a last chance to Christmas food still in excellent condition.

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“Save the Panettone” di Too Good To Go

The goal of Too God To Go has always been the waste battle of food and at Christmas time more than ever. For this reason, following last year’s success, it relaunches the “Save the Panettone” initiative.

From 12 to 22 January, users will be able to purchase special boxes directly through the app by searching for “Save the Panettone” or simply “panettone”. They can then choose their favorite store that offers the service with a few simple clicks. Inside you can find traditional products of the Christmas periodboth sweet and savory, still great to consume.

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What you can find in the Too Good To Go “Save the Panettone” Magic Box

Thanks to the support of its partners, the app will be able to receive food from bakeries and pastry shops, delicatessens, cafeterias and groceries, up to large-scale distribution.

Too Good To Go estimates it can save 6000 Magic Box a tema “Save the Panettone”or 1000 anti-waste bags more than in 2022, in the period following the holidays.

The 6000 Magic Box that Too Good To Go aims to recover materialize into 6 tons of food that will not be thrown away. This will avoid it also the waste of 15 tons of CO2e emittedwhich is equivalent to 3 flights around the world by plane.

Too Good To Go, cos’è

Born in 2015 in Denmark with the aim of fighting food waste, the application Too Good To Go is present in 15 countries in Europe, the United States and Canada, counting to date over 62 million users. In 2021, according to the App Annie Report, Too Good To Go was the most downloaded app in Italy in the Food & Drink sector.

Too Good To Go allows bars, restaurants, bakeries, pastry shops, supermarkets and hotels to recover and sell online, at reduced prices, still good but unsold food thanks to the Magic Boxes. They are “bags” with a surprise selection of fresh products and dishes.

How does it work? The users of the app just have to geolocate themselves and search for the participating establishments. They will then have to order their own Magic Box, pay for it through the app and go and collect it in the specified time slot to find out what’s inside.