Everyone likes summer and holidays, even voice assistants. Alexa, for example, prefers the beach to the mountains, e from 25 June it will leave for a Beach Tour in 4 Italian regions. The initiative is called #AlexaOnTheBeach, and will bring music, entertainment and fun under the umbrella. After all, just say “Alexa, turn on the summer” to start a series of summer hits directly from Amazon Music.
The protagonists of the initiative will obviously be the new ones latest generation Echo devices, such as Echo Show 15 and Echo Buds. Bathers who take part in the #AlexaOnTheBeach initiative will also be able to collect special branded gadgets, as well as take photos and selfies in the photo frames prepared for the event.
The localities concerned will be: San Benedetto del Tronto, Fregene, Argentario and Santa Margherita Ligure.
Here are the stages of the tour, which will touch 4 bathing beaches in 4 regions of the boot.
To learn more, read also: The Amazon Echo Buds 2 review, the bluetooth earphones with Alexa
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