Also this year the Chinese New Yearor Spring Festival, has pushed Chinese consumers (and not only) towards unbridled shipping and the giant of the sector, Alibaba, highlighted some of the major trends emerged around this time. In fact, even on the thrust of the Beijing 2022 Winter Olympics, e-commerce platforms have been a real success. Furthermore, in China, the spread of the Omicron variant has limited travel and has pushed many users to online services.
The trends of the Chinese New Year according to Alibaba
Between January 31 and February 4, Alibaba recorded a increased demand for ski equipment by over 180% on Tmall compared to last year. Ice sports equipment grew by 300%. Note one strong growth in bookings for trips to winter or snow destinations recorded by Fliggy, Alibaba’s online travel platform.
The other trends
Among the trends of the Chinese New Year there is also one growth of 345% for the sale of ready meals at the Freshippo high-tech supermarket and 100% on Taobao compared to last year. Noteworthy is the + 874% growth in searches for the term tiger on the Tmall and Taobao platforms during the Spring Festival. Another trend highlighted by Alibaba is the doubling of sales of smart and energy-saving appliances.