AMAZFIT ACTIVE, elegance and sportiness arriving in Italy

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The renowned global brand in the field of smart wearables, Amazfit, belonging to the Zepp group, introduces its latest smartwatch, the Amazfit Active, in Italy. This innovative device was designed for those who pursue an active and healthy lifestyle

With the launch of this new proposal, the brand offers the possibility of monitoring crucial parameters for physical well-being, including heart rate, stress, sleep quality and blood oxygen saturation. Furthermore, the Amazfit Active stands out for its practicality, exclusive design and an affordable price.

AMAZFIT ACTIVE, elegance and sportiness arriving in Italy

Amazfit Active: health, style and accessibility in the new smartwatch in Italy

Amazfit Active, inspired by the popular series Amazfit GTS e Amazfit GTS Miniwas designed with a large elegant display and an ultra-lightweight yet durable construction. Available in Petal Pink and Midnight Black with an aluminum alloy frame, and Lavender Purple with a stainless steel frame and vegan leather strap, the watch offers a sophisticated look.

All models feature a display AMOLED HD da 1,75 pollici, guaranteeing clear and readable information thanks to AMOLED technology and fingerprint resistance. With over 80 customizable watch faces, Amazfit Active adapts to your style and outfit.

The efficiency of Amazfit Active is evident in its performance and battery life. On a single charge, it can run for 14 days and up to a month in energy saving mode.

In addition to elegance, Amazfit Active offers practical features in the health sector. It allows Bluetooth calls, supports the Alexa voice assistant and monitors vital parameters such as heart rate, stress, sleep quality and blood saturation 24/7.

The innovative Zepp Aura contributes to effective rest by adapting sounds in real time based on the user’s biometric data. The comprehensive health monitoring is made possible by Readiness, which provides a comprehensive report based on several factors, including physical training.

Artificial intelligence plays a key role with Zepp Coach and Peak Beats, offering personalized training plans and assessments of training effects. The watch features precise GPS, supports 120 sports and integrates with external platforms such as Apple Health, Adidas Runtastic and Strava.

Availability and price

In Italy, Amazfit Active is now available on Amazon and other commercial partners. The advised price to the public of the smartwatch in Midnight Black and Petal Pink colors is of € 129,90. The Lavender Purple variant will be available at a price of €149.90.

Currently, the Zepp Health offering includes four families of smartwatches: Performance (Amazfit Cheetah and Amazfit Falcon series), Adventure (Amazfit T-Tex series), Essential (Amazfit Bip series) and Lifestyle, which is co-created by Amazfit Balance by this year and the most recent Amazfit Active.

Amazfit Active is already available in Italy on Amazon and other commercial partners. The recommended price is €129.90 for the Midnight Black and Petal Pink versions, and €149.90 for the Lavender Purple variant.

The Zepp Health offering includes several families of smartwatches, covering a wide range of needs and lifestyles.

What do you think of the new one Amazfit Active? Let us know yours in the comments section, we also invite you to follow our Instagram page, our YouTube channel and stay connected on to stay constantly updated on all the news from the tech world!

Walker Ronnie is a tech writer who keeps you informed on the latest developments in the world of technology. With a keen interest in all things tech-related, Walker shares insights and updates on new gadgets, innovative advancements, and digital trends. Stay connected with Walker to stay ahead in the ever-evolving world of technology.