The Amazon 2020 Prime Day marathon has ended, let’s see together the official data with the best results and the best-selling products
Lasting two days, Amazon’s Prime Day 2020 started this year on October 14 and saw small and medium-sized businesses that have exceeded $ 3.5 billion in sales, recording an increase of almost 60% compared to 2019.
This year, Amazon invested $ 18 billion in designing one to give more support to small and medium-sized businesses promotion: “Spend € 10 on a selection of products from SMEs (Small and Medium Enterprises) and Get € 10 to spend on Prime Day”, which helped generate $ 900 million in sales during the two weeks leading up to Prime Day, recording to partners record results.
Furthermore i Amazon Prime customers they were able to save over $ 1.4 billion globally on Prime Day, benefiting from the discounts and taking advantage of the moment to do some Christmas shopping as well.
What are the product categories most popular:
Between most purchased products from Amazon Prime customers:
But there was no shortage of books, over 13% of the products purchased along with eBooks, DVDs, CDs and vinyls.
Among the categories most purchased by Amazon Prime customers Amazon.com also features hardware, home care products, beverages, occupational safety and health on Prime Day.
Here are some of the most purchased offers by Amazon Prime customers worldwide, excluding Amazon devices:
This year even more Amazon Prime customers have chosen a Amazon Hub pickup point compared to last year and the cities where customers have mostly used Locker or Counter were Rome, Milan, Turin, Genoa, Bologna, Palermo, Verona.
For more information on what the best offers, I invite you to read our article.
I want to conclude with the words of Jeff Wilke, CEO Worldwide Consumer at Amazon, with whom he enthusiastically expresses the results achieved during this Amazon Prime Day 2020:
We are proud that Amazon Prime customers have saved more than $ 1.4 billion and look forward to offering more growth opportunities to our sales partners and customers to save during the holiday season. I am incredibly grateful to our employees and partners around the world who helped make Prime Day possible, especially the frontline teams in our fulfillment and delivery centers.
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