Amazon Prime Day 2020: official data with the best results

Amazon Prime Day 2020: official data with the best results

The Amazon 2020 Prime Day marathon has ended, let’s see together the official data with the best results and the best-selling products

Lasting two days, Amazon’s Prime Day 2020 started this year on October 14 and saw small and medium-sized businesses that have exceeded $ 3.5 billion in sales, recording an increase of almost 60% compared to 2019.

This year, Amazon invested $ 18 billion in designing one to give more support to small and medium-sized businesses promotion: “Spend € 10 on a selection of products from SMEs (Small and Medium Enterprises) and Get € 10 to spend on Prime Day”, which helped generate $ 900 million in sales during the two weeks leading up to Prime Day, recording to partners record results.

Amazon Prime Day 2020: official data with the best results

Furthermore i Amazon Prime customers they were able to save over $ 1.4 billion globally on Prime Day, benefiting from the discounts and taking advantage of the moment to do some Christmas shopping as well.

What are the product categories most popular:

  • Household Products
  • Electronics
  • Nutrition and well-being
  • Art
  • Handicraft
  • Sewing
  • School supplies
  • Fashion
  • Toys

Between most purchased products from Amazon Prime customers:

  • Eco Dot was the best-selling product globally on Prime Day.
  • Fire TV Stick 4K Ultra HD with Alexa Voice Remote, companies producing Alexa-enabled devices have had a record-breaking Prime Day.
  • iRobot Roomba, one of the best-selling products in the United States.
  • LifeStraw Personal Water Filter, one of the best-selling products in the United States and Canada.
  • Lego Star Wars Casco do Stormtrooper, along with others such as Lego-Classic and other toys, were during the first day, the most purchased by Amazon Prime customers.

But there was no shortage of books, over 13% of the products purchased along with eBooks, DVDs, CDs and vinyls.

Among the categories most purchased by Amazon Prime customers Amazon.com also features hardware, home care products, beverages, occupational safety and health on Prime Day.

Here are some of the most purchased offers by Amazon Prime customers worldwide, excluding Amazon devices:

  • United States: iRobot Roomba Robot Vacuum, Myq Smart Wireless & Wifi Door Opener for Garage, Lifestraw personal water filter, Aceto Goli Apple Cider with vitamins, and Kids against Maturity: card game for children and families
  • UK: Shark Electric Broom Celebrations Chocolate, Gadgets for Halloween, Oral-B Smart 6 6000N Crossaction electric toothbrush
  • United Arab Emirates: Listerine Cool Mint mouthwash, Sony Extra Bass Smartphone headset with microphone and Nescafe Dolce Mini Me coffee machine
  • Turkey: HP Laptop, Baby Turkish Wipes, and Familia Plus Paper Towels
  • Spain: Finish Powerball All in 1 Max dishwasher detergent, L’Oréal Paris Men Expert – 24H Hydra Energetic day cream, Brita Maxtra universal cartridge
  • France: Pampers Premium Protection Diapers, Braun Oral-B Pro 2 2500 Rechargeable Electric Toothbrush, Lego Harry Potter Owl
  • Singapore: Cocolife Coconut Water, Sight Word Auditory Educational Game, Wolf Blass Red Wine, Australia Cabernet Merlot, LEGO Classic Large Building Box
  • Netherlands: LEGO Star Wars Stormtrooper Helmet, Dettol Power & Cleaning Wipes Power & Fresh Hand Cleanser, Oral-B Pro Cross-Action Electric Toothbrush
  • Mexico: Lloyd Smart Wifi Bulb compatible with Alexa, iOS, Android and Google Assistant, Lysol multi-purpose disinfectant and Techvida Automatic Water Dispenser
  • Luxembourg: Christmas Magic Yankee Candle, SanDisk Extreme microSDXC Memory Card, e Sagrotan Disinfettante Mani in gel con Aloe Vera
  • Japan: Smart Switch SwitchBot, Wide Hiter Cleaner and Ro Ha Su Water Bottle
  • Italy: FIFA 21 PlayStation 4, with PS5 update included, Capsule Caffè Borbone Respresso and Jiandi Mask FFP2
  • Germany and Austria: SanDisk Extreme 128 GB microSDXC Memory Card, Lavazza Caffè Crema Classico and Tefal Jamie Oliver Pan
  • China: L’Oreal Paris Golden Age Repair Cream, Dove Body Scrub, Western Digital Desktop External Hard Disk, Philips Sonicare Genuine Replacement Heads for Electric Toothbrush
  • Canada: Personal LifeStraw Water Filter, Govee LED Strip Lights Compatible with Alexa, All Natural Advice Vitamin C Anti Aging Serum, Instant Pot Duo Nova, Donut Shop Variety Mixed Pods
  • Brazil: Wi-Fi Smart LED Positive Bulb Compatible with Alexa, Faber-Castell Highlighters, and Lysoform Disinfectant
  • Belgium: SanDisk Extreme microSDXC UHS-I 128GB memory card, Sagrotan Hand Sanitizer Gel with Aloe Vera, and Samsung Internal SSD
  • Australia: Philips Hue Smart Lighting, Skin Care WELEDA, e Palmolive

This year even more Amazon Prime customers have chosen a Amazon Hub pickup point compared to last year and the cities where customers have mostly used Locker or Counter were Rome, Milan, Turin, Genoa, Bologna, Palermo, Verona.

Amazon Prime Day 2020: official data with the best results

For more information on what the best offers, I invite you to read our article.

I want to conclude with the words of Jeff Wilke, CEO Worldwide Consumer at Amazon, with whom he enthusiastically expresses the results achieved during this Amazon Prime Day 2020:

We are proud that Amazon Prime customers have saved more than $ 1.4 billion and look forward to offering more growth opportunities to our sales partners and customers to save during the holiday season. I am incredibly grateful to our employees and partners around the world who helped make Prime Day possible, especially the frontline teams in our fulfillment and delivery centers.