On the occasion of the presentation of the financial results for the third quarter of 2022, Tim Cook, CEO of Applefocused on the success of the new iPhone 14 Pro and, in particular, on the many requests for iPhone 14 Pro Max. The number one from Apple did not mention the iPhone 14 (ie the non-Pro models) which would be registering fairly low sales. Here are all the details that emerged in these hours:
Apple is focused on the new iPhone 14 Pro and Pro Max
The Apple CEO confirmed that the company is focused on the new 14 Pro and Pro Max. The two models are experiencing very high demand, according to Cook’s words, so much so that Apple is struggling to meet demand. The company is pushing suppliers to increase production as much as possible to maximize deliveries.
The iPhones 14 and 14 Plus were not mentioned instead. The non-Pro models from Apple, in fact, would be recording reduced results with Apple having already cut orders for the production of the new 14 Plus, a model that does not seem to have convinced the market. According to an estimate, the new iPhone 14 Plus is expected to stop below the 10 million units sold during the year.
Apple closed the quarter with $ 90 billion in revenues, up + 8% compared to last year. We’ll see what the results for the fourth quarter of the year are now.