The war in Ukraine continues to have important consequences for Russia, where re: Store, the main retailer of Apple products, has reopened its stores, but the devaluation of the ruble drives prices to the sky.
re: Store: the Apple retailer reopens in Russia but prices are skyrocketing
After removing the Sputnik News and RT News apps from the App Store, Apple he decided to suspend all shipments of products to Russia. A direct consequence of the actions of Vladimir Putinwhich just over a week ago invaded Ukraine, unleashing sanctions and protests from the Western world. It should be emphasized that Cupertino does not have proprietary stores in the areahowever there are local official dealers, such as re:Store. The latter, the leading retailer of Apple products in Russia, reopened its stores today. A decision not without consequences, given that the sharp devaluation of the ruble has sent prices skyrocketing, with an increase of about 50%.
Suffice it to say that a 128 GB iPhone 13 Pro Max, which cost before the war 109,990 rubles (about 885 euros), today it is sold at 149,990 rubles (equal to 1,258 euros). A situation that can only get worse given that the sanctions against Moscow are far from being lifted. To this is added a supply question: Cupertino has stopped sending products, which means that for these stocks of iPhones and iMacs, sold at stratospheric prices, there will be no restock.
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