Apple she was forced to reveal how many users I am active per month onApp Store in Europaon iOS, iPadOS, macOS and watchOS, according to the European law on digital services.
How many active users on the App Store per month in Europe?
The Cupertino giant has unveiled a series of numbers that make it possible to identify how many users are really active on the App Store per month in Europe. The iOS App Store has 101 million user IDs, iPadOS has 23 million. The Mac App Store has 6 million, to go down with tvOS which has 1 million and watchOS less than 1 million active users.
And what about the paid subscriptions of Apple Books and Podcasts? In this case, they are used by less than 1 million people a month in Europe. Importantly, all of these numbers are based on the six-month period through January 2023.
What the Digital Services Act established
The fact that apple has a separate platform for each of its operating systems hasn’t gone unnoticed at all. The Digital Services Act, a regulation of the European Union to modernize the Directive on electronic commerce in relation to illegal content, transparent advertising and disinformation, decreed the obligation to align the various App Stores according to the rules. This is because App Store falls into the list of very large online platforms, having at least 45 million monthly active users or more.
Apple opens the first Apple Store in India
In India, more than 90% of the market belongs to Android devices. The main reason lies in the greater price range of devices running Google’s operating system, with several manufacturers launching competitively priced smartphones in India. When compared with the United States, where Apple overtook Android for the first time in 2022, the difference is overwhelming. But it should be borne in mind that Apple has passed from 3% at the beginning of 2021 to 6% at the end of 2022.
It should also be considered that Apple has been able to carve out more shares in China, a market similarly dominated by Android, with several successful Chinese brands (the same ones that sell in India). But iOS in recent years in China has continued to grow up to 17%. Important numbers, if you consider that China has led to Apple almost a fifth of its income in 2022 (19%). After the United States and Europe, it is the best market for the Cupertino-based company – albeit in the minority, the sheer number of consumers earns a lot.