The vice president for i Apple Eddy Cue services would be working on one renovation to put in the center streaming e advertising. Two important opportunities to increase the company’s revenues, taking advantage of widely used services such as Apple TV+, iCloud e Apple Fitness+.
Apple services, new focus on streaming and advertising
According to what emerges from the Business Insider reports, Eddy Cue it would be restructuring Apple’s Services sector to increase revenue. If iPhone and Mac sales still form the biggest chunk of Apple’s box office, services are always there most used and exploited by Apple customers.
Cue has already reassigned two executives to better manage both aspects. Peter Stern will work on videos, news, books, iCloud, Fitness + and Apple One. Todd Teresi instead he will report directly to Cue as the advertising manager for Apple. Apple’s advertising industry is now large enough to “live on its own,” according to Business Insider.
Apple has been working on since 2019 Apple TV+that with TAIL – The Signs of the Heart won her first Best Picture Oscar this year. But the recent acquisition of the rights to the Friday Night Baseball they also bring the Apple into the field of sports. And it looks like Apple can secure the rights to Sunday games as well NFL of American football for next year. Business Insider thinks it is also thinking about how to take the rights of the NBA.
Apple TV + still has a limited amount of content compared to Netflix o Disney+. But she plans to invest a lot to recover.
Services are increasing all round: they have passed $ 17 million to $ 19.8 million of collections per quarter in a year. They include services such as Apple TV+, ma anche iCloud, Apple Fitness+, Apple News+, Apple Music, Apple Care+, Apple Arcade, Apple Pay and also the income fromApp Largee.
La Mela also appears to be working on a subscription service for iPhones and it seems he is working on internal advertising all’app Salute for supplements and organic products. In short, it seems that Apple is trying to invest in services, without losing the focus on the hardware that has always distinguished it.