Reportedly, Apple he would discuss with the managers of some communication agencies about the possibility of sell advertising space on its streaming service Apple TV+suggesting the arrival of a ad-supported level, perhaps as early as next year. Here are all the details.
Coming to an ad-supported level on Apple TV +?
According to DigiDayApple’s head of advertising, Todd Teresihas organized meetings with the managers of some agencies for the sale of video advertising space and more discussions are reportedly expected in the course of 2022.
Citing an anonymous source, the report claims that Apple he didn’t ask to a network of agencies to set aside customer dollars in the fourth quarter, suggesting that it is Ad space may be available in early 2023.
Apple punta a triple your ad revenue $ 4 billion a year and expand advertising to a more apps e services. Apple executives clearly see potential on TV + untapped.
Currently, Apple’s commercials are distributed on display ads in the apps News e Stockas well as in the App Store apps, on iPhone, iPad e Mac. Additionally, Apple already generates revenue on Apple TV + with commercials which are broadcast during the airings of MLB Friday Night Baseballeven though these commercials are sold by the MLB.
In 2023 it will become the exclusive house of the Major League Soccer for the next 10 years, with shared advertising spaces and sponsorship agreements from both Apple and MLS.
It is unclear how Apple intends to place advertisements on its TV + streaming service from 4.99 euros per month. However it could be a source of income if the company followed the example of Netflix and Disney + and then provided a subscription with advertising support.
The future of Apple streaming
Apple still has one limited amount of original content compared to other streaming services and it is therefore normal that at the moment it is not able to attract the same number of subscribers of Hulu, Netflix and Disney+.
Offering a economic level with advertisingor even freeApple could increase its low audience numbers without sacrificing his commitment to original programming and cinematic content.
In May it was disclosed that Eddy CueApple’s Senior Vice President of Services, restructured the service management with the aim of focusing more on streaming and advertising. As a result, Teresi took over greater responsibilities and since the beginning of the year he reports directly to Cue.
Since then, Apple has been in talks to make sure other agreements on sports contentincluding a deal for a football streaming package e Big Ten basketball. According to rumors, Apple is also trying to get the pacchetto Sunday Ticket della National Football League. It has also previously discussed a content deal with Pac-12.
Whenever Apple strives to enhance its sports offeranother window of opportunity presents itself for advertising revenue. It remains to be seen whether the ad sales strategy will evolve from these moves will radically change the perception of TV + as a privacy-conscious actor in the streaming services.