AQL, a brand of the Cellularline group, has created a marathon to unite all fans of this sport. Let’s find out the details
This past year and a half has been really tough for many in every respect. We were forced to change all our habits, both for good and for bad. This time frame has allowed many to rediscover the pleasure of running. However, the interruption of running competitions deprived many fans of two main aspects: meeting and sharing. Here because AQL launched its own “marathon-relay“. Gather all runners and enthusiasts to celebrate the world of running and its values.
#ByYourSide is the AQL marathon that brings together all fans
The marathon has always been the symbol of any foot race and of the same Olympic Games. For many it probably is the most anticipated event, while others admire people who can run 42,195 km in just under a handful of hours. Certainly a no small effort, but which in this specific case turns into one digital relay, ready to involve all fans of the genre.
Four athletes and running enthusiasts – Giorgio Pulcini, Ludovica Gargari, Cristina Turini and Giordano Bravetti – they covered 10km each, sharing their progress on Instagram. Now the baton passes to the community, in charge of cover the remaining 2.195 km and sharing their experience on social media mentioning AQL, the hashtag #ByYourSide and the runner who involved them, as well as tagging two friends to relaunch the challenge.
For the occasion and until June 27th, some AQL products designed for sports will be discounted by 20%. These products have also been used by influencers during their part of the journey. For more details, we refer you to the official page of this digital relay. What do you think of this idea? Let us know yours in the comments. In order not to miss further news regarding the technological universe, continue to follow the pages of techgameworld.com!