According to some research, it appears that i social media are becoming sexist. Some note that a like put by a young guy is worth more than the others. Let’s find out the details together.
Sexist Social Media: What Happens?
Social media has now become the place where Young people but also adults spend most of the time. In fact, each user passes in averagetwo hours a day on social media, commenting, watching videos, re-sharing posts and even liking.
The biggest tech companies do this and are investing in sponsored content. A like is worth a few cents but, deep down, there is much more. I like on social media they don’t all have the same value, in terms of money: there are some occasions when a like, placed by a person who respects certain parameters, worth more than others.
Velvet Media, an online marketing and sales agency, did research on it. The company has focused on paid listings, starting from 150 million posts viewed, for a total investment in sponsorships equal to one million euros.
Research shows that the likes of a male user to sponsored content worth more than the likes of a female user. There is a difference of about ten cents. However, the differences don’t end there.
The like of a young male who is between 18 and 24 years has more value than the likes of users who have among the 45 and 54 years old. Even the like of a user of Venetian origin, or in any case of the North, is worth more than that of a Sicilian or a person of the South.
Research therefore shows that the value of the likes and of views of sponsored products they are not all the same and vary according to place of origin, age and gender. In the world of social media we know that putting a like has important consequences, especially from a economic point of view.
The value of likes and views, at the same time, the value of the sponsorship itself changes. This means that the same sponsorship, carried out by a boy and a girl of a young age, will not be paid equally. This is also due to the complexity of the algorithms, variables and profiled advertising that gave birth to one strong differentiation of investment prices.