At CES 2023, ASUS unveiled its latest innovation lineup of globally debuting products and a range of sustainable businesses at the Seeing An Incredible Future virtual launch event.
The innovations concern specifically notebook, solutions for creators, new commercial products for companies, gaming devices.
ASUS Magnificent Innovations at CES 2023
During the launch event designed in view of the important and unmissable CES 2023, ASUS wanted to highlight the pioneering role of the company in innovation for a more sustainable future.
“As we move forward on this incredible journey towards sustainability, we continually leverage our technology leadership, data-driven rigor and human-centered philosophy.” said the Co-CEO di ASUS S.Y. Hsu.
“Our goal is to ultimately create a net-zero enterprise that drives the shift to a circular economy, with a responsible supply chain that creates shared values for each of us.”
Sustainable laptops, for a better future
Over a decade ago, ASUS introduced the world’s first carbon-neutral laptop, followed by the ASUS Bamboo series notebooks and in 2022 by the first carbon-neutral business laptop.
After these first eco-sustainable steps, ASUS has never stopped innovating and today presented some of the sustainable activities that create an omnipresent, intelligent, sincere and serene smart life context.
In fact, over 90% of ASUS consumer laptops will meet EPEAT and ENERGY STAR® 8.0 standards with longer device life cycles, building models from scratch designed to support the sustainability model to be pursued.
ASUS also uses sustainable materials in the production and packaging of its products and has purchased and used 1,500 tons of PCR (post-consumer recycled) plastic since 2017, along with over 20,000 tons of recycled paper in 2022.
The 2023 and following ASUS consumer laptop models will undergo the most stringent durability tests, such as the US military-grade standard MIL-STD 810H which is based on 12 test methods and 26 test procedures.
ASUS has also partnered with Ishizuka Glass for antimicrobial treatments, using ON PURE on a number of selected products and was the first in the notebook industry to introduce the ASUS Antimicrobial Guard Plus Silver Ion coating, which can inhibit the spread of 99% of viruses and bacteria for 24 hours.
Software e hardware per i creators
All new laptops ProArt Studiobook, Zenbook Pro e Vivobook Pro will feature the latest GeForce RTX 40 series Laptop GPUs and NVIDIA Studio technologies for creators. Products with NVIDIA RTX GPUs benefit from RTX optimizations in over 110 creative apps, NVIDIA Studio drivers for the highest levels of stability and performance in creative apps, and AI-powered NVIDIA tools like Omniverse™, Canvas, and Broadcast.
“AI is being infused into all creative workflows to guide artists from ideation to completion faster than ever before,” he said. Jason Paul, Vice President and General Manager of Studio Platform at NVIDIA.
“ASUS ProArt, Vivobook and Zenbook laptops powered by the new GeForce RTX 40-series laptop GPUs combine stunning style with the performance and reliability creators need to power advanced tools like generative AI and NVIDIA Omniverse “.
Glasses-free OLED 3D
ASUS brings to CES 2023 Spatial Vision, the The world’s first glasses-free OLED 3D technology (autostereoscopic), which enables immersive 3D experiences on a notebook without the need for wearable devices thanks to lenticular optics and advanced eye-tracking camera technology, which allows the display to make distinct images for each eye, resulting in an autostereoscopic 3D image. Users can also easily switch between 2D and 3D.
This new technology can change the way creators work, because they will be able to see the details of objects and 3D effects directly on the screen, with a contrast ratio of 1,000,000:10.2ms response time, and 120Hz refresh rate for smooth visuals and metaverse-related applications.
The glasses-free OLED 3D technology integrates with exclusive apps in the ASUS Spatial Vision Hub, which allows users to watch 3D videos and movies, play 3D games, and enjoy viewing 3D models.
ASUS Spatial Vision provides development tools based on Simulated Reality (SR), in partnership con Dimenco.
ProArt Creator Hub 2.0
ASUS also announced ProArt Creator Hub 2.0designed to ensure that creators can make the most of the powerful ASUS hardware and software and bring their ideas to life, with a renewed and modern interface and the new exclusive Color Control function, which combines all the specific color solutions for creators digital.
ProArt Creator Hub 2.0 updates the functionality of the ASUS Dial and ASUS Control Panel to allow for new customizations for Adobe® applications, productivity, entertainment and content creation applications, including Microsoft 365, Spotify, YouTube and web browsers.
It will be available for Studiobook, Zenbook and Vivobook models with ASUS Dial, ASUS DialPad or ASUS ScreenPad Plus and for the ProArt range of mice and ASUS touchscreen monitors.
ASUS has also joined forces with Pantone®, a global color reference and leader, to offer creators the opportunity to access and use the Pantone resource database, such as Pantone Libraries, Color Space data, and Color Harmonies. All these features will be available on ASUS creator laptops via the exclusive ASUS ProArt Creator Hub 2.0 software.
“Because Pantone and ASUS target the same creative audience as more than 10 million designers and manufacturers worldwide, he said Tom Dlugos, Sales Director OEM Displays per X-Rite Pantonewe achieve perfect alignment for our mutual customers who can take advantage of our joint innovation and gain direct access to Pantone’s extensive color information.”
ASUS at CES 2023 brings creativity and innovations with it
ASUS ProArt Studiobook 16 3D OLED
It’s the world’s first 3D OLED mobile workstation designed for creators, with a refined Mineral Black finish and a phased design that allows for narrower screen bezels and room for rear vents. This design also allows the notebook screen to lie flat, providing a viewing angle of up to 180°.
With its glasses-free 3.2K 120Hz OLED 3D display, content creators and gamers can view photos, videos or even games in 3D without glasses or bulky wearables. Creating 3D visual content is faster and more intuitive, and ASUS Spatial Vision technology lets you convert visual content into immersive 3D in real-time. The super-bright OLED panel delivers beautiful detail and vivid colors, with adaptive dimming technology to maximize display life.
The 13th generation Intel Core i9-13980HX processor, NVIDIA GeForce RTX 40-series laptop GPU, expandable memory up to 64GB and ultra-fast storage allow creators to work at their best. The color-accurate certified 16-inch OLED 3.2K 120Hz 3D display provides unprecedented visuals.
A large stylus-compatible touchpad and intuitive ASUS Dial rotary control give you ultimate precision and control in apps. In addition, connectivity is immediate to all the latest peripherals via two Thunderbolt™ 4 ports, with transfer speeds up to 40 Gbps.
Other benefits include advanced ASUS IceCool Pro thermal technology, and a traditional 2D OLED touchscreen panel is available for those who prefer a more conventional display.
In Q2 2023, the ProArt Studiobook 16 OLED family will expand with a model featuring a professionally certified NVIDIA RTX laptop GPU.
ASUS Vivobook Pro 16X 3D OLED
Innovative 16-inch laptop for creators, which also features ASUS Spatial Vision technology with the world’s first glasses-free 3D OLED 3.2K 120Hz autostereoscopic display. It is configurable with up to 64GB of 4800MHz DDR5 RAM with dual SO-DIMMs and up to 2TB PCIe® 4.0 x4 SSD.
This powerful notebook is powered by a 13th Generation Intel Core i9-13980HX processor, with graphics powered by the latest NVIDIA GeForce RTX 40-series laptop GPU, along with a MUX switch and NVIDIA Studio Driver support for a performance boost” on demand” during game sessions.
An upgraded cooling system unleashes the full power available while meeting the thermal design (TDP) of 150 Watts, while advanced ASUS IceCool Pro thermal technology and ASUS DialPad allow precise and intuitive creative control.
It too also benefits from dual Thunderbolt™ 4 ports for super transfer speeds of up to 40Gbps and a standard SD card reader.
ASUS Zenbook Pro 16X OLED
In collaboration with Intel, ASUS has redesigned Zenbook Pro 16X OLED (UX7602BZ) in order to make it the most powerful version ever. The new notebook comes with an exclusive…