The arrival of Woody Allen and the your New Orleans Jazz Band al Blue Note of Milan it was the most anticipated of the first week of programming. An event more unique than rare, to the point that Blue Note Milano has thought of something equally unique to pay homage to the spectators. This happened thanks to two technologies innovative del web 3.0, Luxochain e GetPica. It was a Special Event Collectible in NFT POAP (Proof of Attendance Protocol) format commemorating the event.
Blue Note Milan: what are the web 3.0 technologies implemented during the Woody Allen concert
The new technology innovative was developed thanks to Luxochain, a pioneer in the blockchain. It provides Web 3.0 solutions for brands in the luxury world and beyond. It’s at GetPica, a technological platform capable of delivering the photos in which the participants appear directly to their smartphone in real time. This happens thanks to advanced processing based on artificial intelligence and facial recognition.
Once logged into the platform, viewers were able to redeem theirs “Collectible”, the digital twin of the entrance ticket, minted on blockchain. A non-fungible cryptographic element that represents one of the first experiments in Italy in the world of events and entertainment. They then received, directly on their smartphone, the photos in which they were present, taken by a professional photographer, thus creating a package of digital memories.
This Special Event Collectible establishes a new world record for the world of entertainment and entertainment. For the first time, it sees the distribution, reserved and exclusively for concert spectators, of an advanced form of digital collectible that is unique in its kind.
Blue Note Milan, a place of entertainment and high technology: the word from Casta Diva Group
“It is a real honor for us to be able to host Oscar winner Woody Allen for two evenings”. He claims Andrew DeMicheli, President and CEO Of Casta Diva GroupIt is a proprietary company Blue Note Milano. “Naturally there was great anticipation for this special event, both on our part and on the part of the public. Experiences like these are not easily forgotten. So why not make something more tangible to remember him by?
Starting from this assumption we decided to create a Special Event Collectible and a personalized gallery of images to give to all spectators: an initiative as simple as it was impactful, which was immediately greatly appreciated. Special thanks to Davide Baldi and Manolo Martini for having concretely implemented our projects”, concludes De Micheli.
Photo credits: Roberto Cifarelli
The word to Luxochain
“We are very proud of this initiative together with Casta Diva and Blue Note Milano,” he comments David Baldi, CEO Of Luxochain. “We are convinced that technology must be at the service of companies to increasingly improve the relationship and interaction with the customer. This is a first case of application of Collectible to a new sector, that of events, in which Collectibles notarized on blockchain are used to create a Loyalty program aimed at customers.
From our privileged observatory we can anticipate that this model is becoming increasingly present within large international groups and soon the “Digital Product Passport” and “Customer Collectible Management”, as we define them, will be fundamental processes with which every company will have to compare,” concludes Baldi.
The opinion of Pica Group SpA
“Every event contains a magic, gives emotions, is nourished by them”, are the words of Manolo Martini, CEO Of Pica Group SpA. “At the end of an event what remains with the spectator is an intimate and private memory that people increasingly want to collect and share. GetPica offers an elegant, private and immediate experience to the participant of an event, allowing him to receive on his smartphone the photos taken by the professional photographers present, thus giving him an indelible memory of that event, private and at the same time immediately shareable for those who want it.
Instead, it allows the organizer to pamper their guests and maximize User Generated contents through high-quality contents that make the most of the event or the promoting brand. GetPica is establishing itself on an international scale as the content sharing platform most loved by top brands”, concludes Martini.