Here comes some news that confuses and surprises us at the same time: BMW and MG advertisements have been banned in England and the reason for the ban on these advertisements is absurd
The future of the motoring world is now here electric carseven Lamborghini will release two electric cars by 2029. This is what BMW and MG also want to do, but apparently This is not the case for England. The United Kingdom, in fact, would have issued a new warning to car manufacturers to clearly define when a vehicle is zero emissions. There Advertising Standards Authority in fact he would have banned BMW and MG advertisements because deceptive. According to them, in fact, these commercials would have “misled customers by claiming that their vehicles are zero emissions”.
Why BMW and MG adverts are banned in England
The authority acknowledged that cars are emissions-free when driven, but the supply of the latter occurs both in the production process and during vehicle charging. So, in practice, to comply with the advertising codes, companies would have had to specify that their cars are zero emissions only when driving. Both companies’ commercials appeared in Google search and claimed their cars were zero-emissions. The German company has received accusations from the British authorities for not providing truthful information that allowed customers to understand what it meant zero emissions. In fact BMW said “zero emissions car, download your brochure today. Visit BMW’s official online website.” Once clicked, it was not specified anywhere that the emissions were zero emissions even in production.
MG instead promoted a fully electric vehicle and a hybrid, but it was not clear which car was zero-emission and without specifying, among other things, that electric cars produce emissions in other ways. Although these electric vehicles do not emit pollutants into the air while driving, it is also true that the production process and the energy used for charging they actually produce a significant amount of CO2. The debate over electric vehicle advertising and data reporting will continue. Automakers will probably now consider this topic a priority with a view to the energy transition.
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