BMW Group always keeps an eye on the future of the automotive industry, and does so also with the presentation of its new concept: the BMW Vision New Class X. This visionary vehicle represents a bold and innovative interpretation of what the future of electric sports cars could be, anticipating the debut of the BMW New Class as a line of vehicles that embrace electrification, digitalization and sustainability.
New Class X It's much more than just an SUV – it's a manifesto of change for the brand BMW. This vehicle not only features new aesthetics and technology, but also represents a completely new philosophy for the brand, which aims to redefine the very concept of BMW driving. With the increased focus on sustainability and widespread adoption of electric vehicles, BMW places itself at the center of this transformation with its own New class – of which a sedan version had already been presented.
The characteristics of the Neue Klasse
BMW New Class X represents a bold interpretation of the future of the automotive industry, combining classic elements of the brand BMW with a modern and futuristic design. Its dynamic and sleek silhouette, enriched by distinctive details such as the reinvented double kidney grille and vertical LED headlights, gives the car a unique and sophisticated aesthetic.
In addition to the design, New Class X it also stands out for its cutting-edge technology, which promises an immersive driving experience and superior dynamic performance thanks to a new software stack and two “super-brains” integrated into the vehicle.
Furthermore, sustainability is at the heart of the company's philosophy New Class X, with the use of eco-compatible materials and a focus on responsible production. An exciting preview of the future of electric cars, combining elegance, innovation and sustainability in a single automotive solution.
Beware of digital
At the heart of the digital transformation is the central display, a real window into the future of human-machine interaction. This display not only provides essential information about your vehicle and driving conditions, but integrates seamlessly with the BMW Panoramic Visionan innovative system that projects the most important information across the entire width of the windscreen.
All the information you need, from navigation to safety notifications, directly in your field of vision, without having to distract your eyes from the road. That of BMW New Class X it is a completely new driving experience, which combines the convenience of digital information with the safety of peripheral vision.
Great attention was also paid to the sound sector, with the introduction of the new Hypersonx Wheel system. This system doesn't just offer high-quality sound, it goes further, allowing occupants to completely customize the sound experience inside the car. Imagine being able to “create” the perfect sound for your journey, adjusting every detail with a simple touch on the steering wheel. Whether you want to immerse yourself in your favorite music or enjoy the sound of silence, with Hypersonx Wheel you have complete control of your sound environment.
The future of the automotive industry?
The introduction of New Class X represents a significant turning point for the global automotive industry. With ever-increasing emphasis on electrification and sustainability, BMW positions itself as a leader in the industry, anticipating the needs and expectations of future consumers. Furthermore, the technological innovation and bold design of the BMW New Class X they have the potential to influence the automotive landscape as a whole, prompting other manufacturers to follow suit and embrace change.
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