Bridgestone confirms its partnership with the Italian video game developer Milestone for RIDE 5, the most authentic driving simulation dedicated to two-wheel enthusiasts
Enthusiasts and gamers from all over the globe will have the unique opportunity to test the performance and endurance of Bridgestone tires within the virtual environment, just as they would in reality.
Within the game, a series of modes, menus and promotional circuits will be available specifically dedicated to the partnership with Bridgestone.
RIDE 5 brings the performance of tires to the world of video games
The renowned international brand in the tire and sustainable mobility solutions sector, Bridgestone, has officialized a collaboration with the well-known Italian video game developer, Milestonefor the new chapter of the famous svideogame series LAUGHS, that is RIDE 5.
RIDE 5 represents the latest iteration of the motorcycle racing simulatorwhich has become a real home for the virtual motorcycle enthusiasts all over the globe. The game is available from today on various platforms, including PlayStation 5, Xbox Series X|S, Steam and Epic.
Through this partnership, Bridgestone mira a strengthen further your own leadership in the motorcycle tire marketwhile promoting its products and heritage in the racing context, in an innovative and engaging way for motorcycle and videogame lovers from all over the world.
In RIDE 5, virtual bikers they will have the opportunity to experiment a smooth driving experience e fast thanks to the use of Bridgestone tyres, facing both real and original virtual circuits.
This will happen on a wide range of motorcycle models from the most renowned manufacturers, faithfully reproducing reality. The iconic Bridgestone brand will also make an appearance within the gamecon tute e sponsored equipment, advertising boards scattered along the tracks and specially designed game modes.
Over the years, Bridgestone has built a solid reputation and considerable experience in the world of motorcycling competition, recently achieving prestigious successes in renowned endurance races, such as theEWC.
Duration challenges will again be one of the more challenging options included in RIDE 5, permitting virtual pilots to put the their ability to drive and concentrateas they evaluate the outstanding performance and durability of Bridgestone tyres.
Just like in reality, tire wear will be a crucial element in the gameactively influencing performance based on driving style and weather conditions. Players will have to make strategic decisions during the races to best address these factors.
“As a global mobility leader with a broad portfolio of premium products and solutions, including premium motorcycle tyres, we are always looking for new ways to engage our customers and engage with the motorcycle community, while showcasing the quality of our products,” commented Nico Thuy, Head of Motorcycle Business at Bridgestone EMIA. “We are thrilled to partner with Milestone and once again be a part of this virtual paradise for riders.”
Andrea Loiudice, Editorial Director of Milestone, said: “Since its debut many years ago, the RIDE franchise has been a source of motorcycle passion, thanks to its immersive and authentic riding simulation. This partnership with Bridgestone marks another step forward in bringing the virtual and real worlds of motorcycles even closer together.”
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