On the occasion of VivaTech 2022, the new metaverse concept for Bulgari, created by Experiency. The tech studio, specializing in experiential design, is part of Spencer & Lewis, Independent Communication Group associated with PR HUB from A. And it takes us for the first time into the virtual world of the luxury brand.
Bulgari enters the metaverse with Experiency
The high jewelery brand, part of the LVMH Group, wants to offer futuristic experiences to its fans, who appreciate fine and sophisticated work. So he chose to develop a proprietary metaversics platform. A clear direction for the future.
Jean-Christophe Babin, Bulgari Group CEO, explains this choice in the nature of the brand. “As a luxury brand that has made the crossing of borders its DNA, continuously expanding the vision of our creative universe is intrinsic to our nature. This is the beginning of a new journey that invites our customers to share, through the metaverse, an entirely new experience of luxury, inspired by our original values that have their roots in Italian excellence.
Developed with the team of 101games using Unreal Engine 5 from Epic Games, Bulgari’s attention to detail is also felt in the metaverse. In the lighting of the environments, the virtual transposition of the concept presented by Experiency. A celebration of the grandeur of a futuristic Rome in line with Bulgari’s classic stylistic features.
“We are extremely happy that Bulgari has trusted us by entrusting us with the development of their metaverse concept – they comment Monica Magnoni e Geo Ceccarellifounders of Experiency – We immediately agreed with the Bulgari Innovation Team regarding the brand’s need to develop a proprietary platform, capable of emphasizing both aesthetics and experiential performance “.
The concept, which premiered worldwide at VivaTech 2022, will be accessible exclusively at the LVMH Pavilion.
Attention to detail, even in the metaverse
Raffaella Camera Head of Brands, Unreal Engine from Epic Games, explains. “Unreal Engine 5 puts avant-garde realism and visual fidelity directly into the hands of the creators such as to represent the ideal solution for the entire luxury market and we are particularly happy to be part of the path that Bulgari has chosen to undertake for the development of the its new metaverse platform “.
Per Experiency the internationalization process continues. As the projects under development in the United States, France and England have shown. Here Gruppo Spencer & Lewis can count on a well-established network of partners.
For Bulgari, a leap into the future.