Charles Leclerc, Ferrari driver, enters the world of ice cream as an entrepreneur with the LEC project
Il Ferrari driver, Charles Leclerclaunches into a new entrepreneurial adventure that combines his passion for speed and sweets. This is not a simple ice cream shop, but a line of ice creams that promises to revolutionize the sector with an innovative approach to gluttony and well-being. The idea was born from the collaboration with Federico Grom e Guido Martinetti, founders of the ice cream parlor chain of the same name. Everything takes the form of a series of products that will be available in supermarkets throughout Italy. These ice creams stand out for their rich and surprisingly light creams. These characteristics reflect the pilot's commitment to a balanced diet.
Charles Leclerc and the ice cream revolution
Il project LEC, an acronym that plays with the initials of the driver's surname and the English term for ice cream, takes advantage of Nicolas Todt's decades of experience in managing his interests. The result is a range of ice creams that not only delights the palate but also aligns with the main ones nutritional values required by a high level athlete. The Ferrari driver has always had a weakness for ice cream since his kart racing days. With this project, he found a way to indulge in his favorite dessert without compromising his physical and mental fitness. The decision not to limit yourself to a local ice cream shop but to expand further national scale reflects his vision of excellence and ambition.
With this initiative, Charles Leclerc not only enters the world of ice cream but does so by bringing with him the values of quality and innovation which made him famous on the track. Ferrari, symbol of top performance, becomes a metaphor for its “crispy chocolate”, combining the pleasure of driving with that of taste. With LEC, the driver demonstrates that it is possible to combine success and pleasure, on and off the track.
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