Coca-Cola and Riot Games join forces to drive the growth of gaming and mobile esports. Let’s find out all the details in this news
The companies that choose to bet on video games to promote their products are more and more. On various occasions and events (such as during the last Milan Games Week) we have been able to see well-known brands, and often not very similar to the world of gaming, riding the wave of the success of this medium. After being a sponsor of Overwatch until last year, the American giant Coca-Cola now enters into a multi-year partnership with Riot Games (the League of Legends software house) in support of mobile eSports.
New partnership announced between Coca-Cola and Riot Games for mobile esports
“We are convinced that magic exists and that it arises from human relationships that develop both in the real world and in the digital one …” said Selman Careaga, global president of Coca-Cola, who, in the past few hours, announced a partnership with Riot Games for gaming and mobile esports. This partnership will tie League of Legends: Wild Rift, Wild Rift Esports and Coca-Cola together, giving the latter the opportunity to forge important connections with fans around the world.
The first official season of Wild Rift Esports will be held in 2022. In it various teams from around the world will compete in regional tournaments to qualify and participate in the Wild Rift Icons, the global championship that will take place during the summer period. As a founding partner, Coca-Cola will be dedicated to entertaining and entertaining fans and the community by delivering weekly content with Wild Rift, as well as providing unique experiences and access to exciting rewards. In the face of this, we can’t wait to find out what incredible news awaits us in the upcoming upcoming events.
What do you think of it? Do you follow the world of competitions on mobile devices? Let us know in the comments and stay tuned to TechGameWorld.com for all the news dedicated to the world of video games. To buy video games at a discounted price, we recommend that you take a look at the Instant Gaming catalog.